Asian Experience Awards
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Recognising The Most Outstanding Experience Initiatives in Asia
The Asian Experience Awards
The Asian Experience Awards recognises the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders.
Nomination is open to companies in all industries in Asia. If your company recently launched a unique, standout, or innovative experience initiative for your clients, potential customers, or employees, nominate now!
Categories include:
- Brand Experience of the Year
- Customer Experience of the Year
- Digital Experience of the Year
- Distribution Experience of the Year
- Employee Experience of the Year
- Partner Experience of the Year
- Product Experience of the Year
- Service Experience of the Year
- User Experience of the Year
Testimonials
Gino Riola Allianz PNB Life, Chief Marketing Officer
On behalf of my colleagues on Allianz PNB Life, I’d like to thank everyone at the Asian Business Review for the honor of winning the best Brand Experience award. We are very delighted to win the Brand Experience award this year especially as it is our third recognition to date, acknowledging the relevance and value of our Ride Safe initiative.
Gino Riola Allianz PNB Life, Chief Marketing Officer
Peggy Renders GM & SVP, SAP Customer Experience APJ
We at SAP CX are very humbled by the recognition by the Asian Business Review. Thank you to the team because none of this could have come together if it wasn’t for a beautiful, passionate, and very creative team that we have in SAP CX.
Peggy Renders GM & SVP, SAP Customer Experience APJ
Mohammad Yazdi Yahya Chief HR and Administration Officer (CHRAO), Progresif Sendirian Berhad
On behalf of Progresif, thank you to the Asian Experience Awards 2021 for recognizing Progresif. It is a big milestone for us, we are very proud to have won this award. Special mention to our shareholders, our board members and the management team as well. For the rest of the Progresif team Brunei, this is for you. Winning this award and putting us within the area arena, definitely will enhance our reputation, not only as a brand or as an organization but as an employer of choice.
Mohammad Yazdi Yahya Chief HR and Administration Officer (CHRAO), Progresif Sendirian Berhad
Lim Chee Gay Group Chief Human Resource Officer, TDCX
It is a good honor to be here representing TDCX to accept this award. Despite all the challenges we have encountered this year, this award has inspired us to do more and be more in everything we do. This is indeed an indicator of all the hard work of our employees. They have achieved such an incredible result and we cannot be more proud than we are today. Receiving this award is a strong testament to TDCX culture and mindset. This recognition cements our company legacy as a great place to work, inspiring us to focus on our most important aspect, our people.
Lim Chee Gay Group Chief Human Resource Officer, TDCX
Benny Chan Head of Channels, Group Channels & Digitalisation, United Overseas Bank
UOB is very committed to growing our own timber and we believe strongly in continuous learning. Winning this award is a validation of all the efforts that we’ve put in in the last 5 years by myself and the team to make this happen. It is an honor and a testament to the effort and dedication from my entire team. It reflects our strong values, strong emphasis on developing our people and empowering them to be successful in their career path. This award will give us motivation to our team in UOB so that we can continue to be better.
Benny Chan Head of Channels, Group Channels & Digitalisation, United Overseas Bank
Wilhelmina Duyvestyn AVP Marketing & PR, Infosys Australia & New Zealand
This award goes to both the Infosys team and Tennis Australia. The past 18 months has been challenging for many organizations, and in Infosys we are really proud of the work that we’ve been able to do with Tennis Australia.
Wilhelmina Duyvestyn AVP Marketing & PR, Infosys Australia & New Zealand
Raj Pudipeddi Chief Product and Marketing Officer, SVP and Managing Director, Asia Pacific, Align Technology
I first want to thank the Asian Experience Awards team for recognising the Align Technology. It’s a wonderful testimony to the spirit of innovation and entrepreneurship we have in the team.
Raj Pudipeddi Chief Product and Marketing Officer, SVP and Managing Director, Asia Pacific, Align Technology
Donald Tan Chief Executive Officer, China Telecom Global
This is a big honour for us. We are very, very encouraged by the award which recognises the service quality of our frontline professionals and our relationship with the management team.
Donald Tan Chief Executive Officer, China Telecom Global
Tanya Godbeer Head of Partnerships, DirectAsia Insurance Singapore
It is such an honour. It is great to be recognised for continuing digital innovation.
Tanya Godbeer Head of Partnerships, DirectAsia Insurance Singapore
Kiyoon Sung Executive Manager of Paybooc Department, BC Card
This award will give Paybooc even greater momentum to enable it to drive payment experience around the world.
Kiyoon Sung Executive Manager of Paybooc Department, BC Card
Ferry Kusnowo Executive Director, Lazada Indonesia
We are very humbled and honored by this award. Winning an Asian Experience Award will continue driving us to study, analyze, and develop features we haven’t thought about to continue improving the seller and buyer experience on our platform.
Ferry Kusnowo Executive Director, Lazada Indonesia
Goh Ze Hui Business Lead & Launcher, NTUC Income
It’s very heartening for us to win awards for both SNACK and TRIBE in this inaugural Asian Experience Awards and it’s really a testament to how we create products and new business models that resonate with the needs and behaviors of people in this current day and age.
Goh Ze Hui Business Lead & Launcher, NTUC Income
Peter Faulhaber Head of Wealth and Personal Banking, HSBC
It’s such an inspiration. We are truly grateful for the recognition you have given us. These awards are really a testament to the hard work and dedication of HSBC staff and, of course, the continued engagement of our wonderful customers. It really motivates us to continue what we’re doing– making our brand more relevant and closer to our customers in the Philippines.
Peter Faulhaber Head of Wealth and Personal Banking, HSBC
Cheong Min Ming Head of Retail Digital, UOB Malaysia
We are honoured to have won this industry award. This recognition is a testament to us being at the forefront of providing progressive solutions to meet our customers’ needs and this will encourage us to continue on our journey to innovate with our customers at the center of what we do and this is something that we will continue on doing moving forward.
Cheong Min Ming Head of Retail Digital, UOB Malaysia
Jerome Lo Wai Learning Technologies & Digital Media, Centre for IT Services, Nanyang Technological University, Singapore
For my team, this award is evidence of their resilience and hard work through the years of continuous improvements. This inaugural award makes it a little bit more special, actually a lot, because we are appreciative of stakeholder experiences of being recognised across industries especially now in education.
Jerome Lo Wai Learning Technologies & Digital Media, Centre for IT Services, Nanyang Technological University, Singapore
Chew Siew Khing Head, Accounts, Payables & Receivables, OCBC Malaysia
It is an honour to be recognised as the Malaysian Banking Digital Experience of the Year given that digital solutions are gaining greater toption especially in the current climate.
Chew Siew Khing Head, Accounts, Payables & Receivables, OCBC Malaysia
Veejay Madhavan Chief Executive Officer, Prudential Laos
To us, it validates the work we’ve been doing to try to bring people into the forefront of our innovation and delivery of services that are world class to our customers. We believe that this award opens up more ideas from our staff on how we can stay ahead of the game and be of value and service to our stakeholders.
Veejay Madhavan Chief Executive Officer, Prudential Laos
Chua Sing Ling Vice President and Head, Singapore Market, Group Human Resources, Certis
We are really, really, honoured to be recognised for Singapore Employee Experience of the Year in the Business Services category. We are glad to be acknowledged for ingenious initiatives delivering meaningful brand experiences to its stakeholders in all industries in Asia.
Chua Sing Ling Vice President and Head, Singapore Market, Group Human Resources, Certis
Christine Ng Head of New Business & Underwriting, Singlife with Aviva
Thank you Asian Business Review for the recognition. We are delighted to be recognised for our continuous drive to make every customer interaction with us a joyful experience. This award win is a testament to our commitment to customer experience excellence.
Christine Ng Head of New Business & Underwriting, Singlife with Aviva
Merlyn Tsai Head of Consumer Banking, Digital and Customer Experience, CIMB Bank Berhad, Singapore Branch
It is our pleasure to be able to attain this award. It is a huge compliment for the team. This award recognises our effort and commitment to improve our customer experience and customer journey.
Merlyn Tsai Head of Consumer Banking, Digital and Customer Experience, CIMB Bank Berhad, Singapore Branch
Alvin Neo Chief Customer and Marketing Officer, NTUC FairPrice
We are humbled and honoured to receive this award. There are many players, other companies, in this space which all strived very hard to serve the customers in the marketplace and we do our best. It is really a recognition of the work that the entire combined team has done and affirmation that we’re heading in the right direction with our efforts.
Alvin Neo Chief Customer and Marketing Officer, NTUC FairPrice
Watch videos from past winners


Asian Experience Awards 2021 Winner: Allianz PNB Life


Asian Experience Awards 2021 Winner: SAP Customer Experience APJ


Asian Experience Awards 2021 Winner: Progresif Sendirian Berhad


Asian Experience Awards 2021 Winner: TDCX


Asian Experience Awards 2021 Winner: United Overseas Bank


Asian Experience Awards 2021 Winner: Infosys


Asian Experience Awards 2021 Winner: Align Technology


Asian Experience Awards 2021 Winner: China Telecom Global


Asian Experience Awards 2021 Winner: DirectAsia Insurance Singapore


Asian Experience Awards 2021 Winner: BC Card


Asian Experience Awards 2021: Lazada Indonesia


Asian Experience Awards 2021 Winner: NTUC Income


Asian Experience Awards 2021 Winner: HSBC


Asian Experience Awards 2021 Winner: UOB Malaysia


Asian Experience Awards 2021 Winner: Nanyang Technological University, Singapore
Why should you enter


SHARE YOUR STORY
Talk about your winning project in an interview that you can share with clients, peers, and colleagues to let them know that you are an award-winning company.


AMPLIFY
Reach potential clients as you let your initiatives be recognised and honoured in Asia.


EXPOSURE
Have the opportunity to be featured in the definitive magazine for business elites in Asia, the Asian Business Review. With its quarterly with circulation of 24,737 copies reaching 98,948 readers and over 245,038 monthly active users in its website, you are sure to reach elite level decision makers in the region.
NEWS
Guidelines and Pricing
GUIDELINES
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Nomination is open to companies from all industries in Asia.
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The entries will be deliberated by a panel of experts from the region’s top accounting firms based on the judging criteria below.
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Nomination is free of charge. If your company wins, you are obliged to proceed booking the winner's package to maximize the promotional benefits exclusive to winning companies.
ELIGIBILITY
The awards programme is on the lookout for outstanding experience initiatives such as projects, products, services, strategies, campaigns, or case studies that were either:
• launched, in part or full, over the last 24 calendar months
• launched prior to 24 calendar months and had any recent improvements or upgrades
Companies in the following industries are not eligible to join the awards programme: cryptocurrency, tobacco, multilevel marketing, and products with claim of health benefits.
CATEGORIES
The awards will be given on a country-level basis. There will be one winner per category and its corresponding industry for each country.
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Brand Experience of the Year
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Customer Experience of the Year
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Digital Experience of the Year
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Distribution Experience of the Year
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Employee Experience of the Year
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Partner Experience of the Year
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Product Experience of the Year
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Service Experience of the Year
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User Experience of the Year
INDUSTRY CATEGORIES
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Automotive Services
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Advertising
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Aerospace
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Aerospace & Defense
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Agriculture
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Airline
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Apparel
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Architecture
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Automotive & Transport Equipment
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Banking
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Broadcasting
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Brokerage
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Building Services & Facilities
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Business Insurance
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Business Services
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Cargo Handling
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Chemicals
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Commercial Building construction
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Commercial Real Estate Trust
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Computer Hardware
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Computer Services
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Computer Software
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Conglomerates
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Consulting
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Consumer Products - Durables
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Consumer Products - Non-Durables
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Corporate Advisory
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Data Center
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Department Stores
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Dining & Entertainment
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Diversified Services
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E-commerce
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Education
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Electronic Manufacturing
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Electronics
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Energy
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Engineering
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Executive Search
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Financial Services
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Financial Technology
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Food & Beverage
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Food Manufacturing Solutions
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Food Safety
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Furniture and Fixture
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General Insurance
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Health Products & Services
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Healthcare
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Healthcare Technology
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Heavy Civil Construction
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Hospitality & Leisure
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Human Resource Technology
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Human Resources Consulting
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Industrial construction
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Insurance Broker
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Interior Design
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Internet/New Media
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Investment Banking
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IT Services
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Life Insurance
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Legal
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Logistics
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Luxury Retail
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Manufacturing
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Marine and Offshore Engineering
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Marine Services
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Marketing
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Materials & Construction
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Media & Entertainment
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Metals & Mining
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Motion Picture & Video
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Music
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Non-Profit or Government Organizations
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Oil & Gas
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Payments
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Personal Insurance
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Pharmaceuticals
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Real Estate
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Remittance
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Residential Building Construction
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Residential Product Manufacturing
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Retail
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Shipping
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Sports
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Technology
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Telecommunications
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Television
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Training and Development
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Transportation
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Utilities
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Venture Capital
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Wholesale
CRITERIA FOR JUDGING
The entries will be reviewed by the judges based on the following:
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Background - What was the inspiration behind the initiative? Who were the relevant stakeholders and how were their needs identified and understood?
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Uniqueness & Innovation - What was especially creative or innovative about the initiative?
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Effectiveness - What were the initiative’s objectives and targets? How were they achieved and what measures have been used to assess its success?
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Impact - What was the initiative’s impact on your company and industry?
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Dynamism - Is the initiative flexible to changes and progressive opportunities?
HOW TO ENTER?
1. Go to the online nomination form and read the nomination guidelines.
2. Fill in the required details about the company and contact person for the nomination.
3. Select your category.
4. Provide your project title, 500-word write-up, client feedback (if any), key achievements, and photos of the project that you are nominating.
5. Wait for the nomination confirmation email and acknowledge it once received.
Note:
- Companies may submit up to three (3) entries.
- Each nomination form is valid for one entry only. Fill out the form again if you will nominate another project or in another category.
- Photos are required while supporting documents are optional but will highly increase the chances of winning.
- Nomination is free of charge. If you win, you are obliged to proceed booking your chosen winner’s package option.
PRICING
Nomination is free. If your company wins, you are obliged to book the exclusive winner’s package. To know more about the pricing and entitlements, please email jane@charltonmediamail.com.
*The awarding and interviews with winning companies will be held virtually through digital award presentations. Trophies will be couriered to the winning companies' addresses.
Watch last year's award presentation and interview videos here.
Past Winners
- Singapore Digital Experience of the Year - Financial Services
- Singapore Brand Experience of the Year - Healthcare Technology
Allianz PNB Life Insurance, Inc.
- Philippines Brand Experience of the Year - Life Insurance
- Myanmar Customer Experience of the Year - General Insurance
- South Korea User Experience of the Year - Payments
- Singapore Employee Experience of the Year - Business Services
- Customer Experience of the Year - Telecommunications
CIMB Bank Berhad, Singapore Branch
- Singapore Customer Experience of the Year - Banking
- Singapore Product Experience of the Year - Banking
CTBC BANK
- Taiwan Digital Experience of the Year - Banking
DirectAsia Insurance Singapore
- Singapore Distribution Experience of the Year - General Insurance
- Singapore User Experience of the Year - Retail
- Philippines Brand Experience of the Year - Banking
- Philippines Partner Experience of the Year - Banking
- Australia Digital Experience of the Year - IT Services
- Indonesia Digital Experience of the Year - E-Commerce
- Indonesia Product Experience of the Year - E-Commerce
Nanyang Technological University, Singapore
- Singapore Digital Experience of the Year - Education
NTUC Income Insurance Cooperative Limited
- Singapore Digital Experience of the Year - Life Insurance
- Singapore Product Experience of the Year - Life Insurance
- Malaysia Digital Experience of the Year - Banking
- Brunei Employee Experience of the Year - Telecommunications
- Laos Employee Experience of the Year - Life Insurance
- Singapore Brand Experience of the Year - Technology
- Singapore Service Experience of the Year - Financial Services
Studio Messa
- Australia Brand Experience of the Year - Dining & Entertainment
Sun Life Malaysia
- Malaysia Customer Experience of the Year - Life Insurance
- Malaysia Employee Experience of the Year - Data Center
UNITED OVERSEAS BANK (MALAYSIA) BERHAD
- Malaysia Customer Experience of the Year - Banking
- Singapore Employee Experience of the Year - Financial Services
UOB Malaysia
- Malaysia Product Experience of the Year - Financial Services
AECOM Global Business Services Philippines ROHQ
- Philippines Employee Experience of the Year - Shared Services
Allianz PNB Life Insurance, Inc.
- Philippines Employee Experience of the Year - Financial Services
AVIS MALAYSIA
- Malaysia Customer Experience of the Year - Car Rentals
- Philippines Product Experience of the Year - Banking
Castrol Lubricants Middle East
- United Arab Emirates Customer Experience of the Year - Oil & Gas
- China Brand Experience of the Year - Food & Beverage
Chubb Life Vietnam
- Vietnam Brand Experience of the Year - Life Insurance
- Vietnam Partner Experience of the Year - Banking
CIMB Bank Berhad, Singapore Branch
- Singapore Digital Experience of the Year - Banking
CUCKOO International (MAL) Sdn Bhd
- Malaysia Service Experience of the Year - Health Products & Services
- Malaysia Product Experience of the Year - Beauty & Cosmetics
DXC Technology
- Brunei Employee Experience of the Year - IT Services
- Indonesia Employee Experience of the Year - IT Services
- Vietnam Customer Experience of the Year - Food & Beverage
- Philippines Employee Experience of the Year - Telecommunications
- Philippines Brand Experience of the Year - Banking
- Philippines Employee Experience of the Year - Banking
Hwahsia Glass
- Taiwan Digital Experience of the Year - Manufacturing
- Philippines Employee Experience of the Year - Technology
INDOSAT OOREDOO HUTCHISON (IM3 Brand)
- Indonesia User Experience of the Year - Telecommunications
- Indonesia Customer Experience of the Year - Telecommunications
- Singapore Employee Experience of the Year - Logistics
- Singapore Partner Experience of the Year - Logistics
KASIKORN Business-Technology Group
- Thailand Employee Experience of the Year - Financial Technology
Krungthai Bank PLC
- Thailand Employee Experience of the Year - Banking
Krungsri Auto (GO application by Krungsri Auto)
- Thailand Digital Experience of the Year - Banking
- Singapore Digital Experience of the Year - Financial Services
- Singapore Employee Experience of the Year - Banking
- Singapore Product Experience of the Year - Banking
- Singapore User Experience of the Year - Banking
Palo Alto Networks
- Singapore Customer Experience of the Year - Cybersecurity
- Malaysia Digital Experience of the Year - Oil & Gas
Prudential Life Assurance Thailand
- Thailand Service Experience of the Year - Life Insurance
PT Sodexo Indonesia
- Indonesia Service Experience of the Year - Business Services
PT. AstraZeneca Indonesia
- Indonesia Customer Experience of the Year - Pharmaceuticals
PTT Exploration and Production Public Company Limited
- Thailand Brand Experience of the Year - Oil & Gas
Rakuten Trade Sdn Bhd
- Malaysia Digital Experience of the Year - Brokerage
Rizal Commercial Banking Corporation
- Philippines Digital Experience of the Year - Banking
- Pakistan Digital Experience of the Year - Agriculture
Schneider Electric Vietnam
- Vietnam Digital Experience of the Year - Energy
Siam Commercial Bank Public Company Limited
- Thailand Customer Experience of the Year - Banking
Standard Chartered Bangladesh
- Bangladesh Digital Experience of the Year - Banking
TAG Innovation
- Pakistan Digital Experience of the Year - Financial Services
- Cambodia Service Experience of the Year - Business Services
Thanh Thanh Cong Bien Hoa Joint Stock Company (TTC Sugar)
- Vietnam Customer Experience of the Year - Agriculture
- Vietnam Customer Experience of the Year - Pharmaceuticals
United Overseas Bank (Malaysia) Bhd
- Malaysia Customer Experience of the Year - Banking
- Philippines Digital Experience of the Year - Real Estate
Watsons International
- Hong Kong Customer Experience of the Year - Retail
Western Digital Tech and Regional Center (M) Sdn Bhd
- Malaysia User Experience of the Year - Technology
- Singapore Digital Experience of the Year - Travel Services
- Malaysia Brand Experience of the Year - Financial Services
- Malaysia Customer Experience of the Year - Financial Services (Insurance)
Contact Us
For more details, contact:
Jane Patiag
+(65) 3158 1386 ext. 217
awards@charltonmediamail.com
Testimonials


Asian Experience Awards 2021 Winner: Allianz PNB Life


Asian Experience Awards 2021 Winner: SAP Customer Experience APJ


Asian Experience Awards 2021 Winner: Progresif Sendirian Berhad


Asian Experience Awards 2021 Winner: TDCX


Asian Experience Awards 2021 Winner: United Overseas Bank


Asian Experience Awards 2021 Winner: Infosys


Asian Experience Awards 2021 Winner: Align Technology


Asian Experience Awards 2021 Winner: China Telecom Global


Asian Experience Awards 2021 Winner: DirectAsia Insurance Singapore


Asian Experience Awards 2021 Winner: BC Card


Asian Experience Awards 2021: Lazada Indonesia


Asian Experience Awards 2021 Winner: NTUC Income


Asian Experience Awards 2021 Winner: HSBC


Asian Experience Awards 2021 Winner: UOB Malaysia


Asian Experience Awards 2021 Winner: Nanyang Technological University, Singapore


Asian Experience Awards 2021 Winner: OCBC Malaysia


Asian Experience Awards 2021 Winner: Prudential Laos


Asian Experience Awards 2021 Winner: Certis


Asian Experience Awards 2021 Winner: Singlife with Aviva


Asian Experience Awards 2021 Winner: CIMB Bank Berhad, Singapore Branch


Asian Experience Awards 2021 Winner: NTUC Fairprice
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Frequently Asked Questions
How do I nominate?
You can send an entry via the online nomination form where you have to fill in details about your company and the project, product or service that you wish to enter. You also have to submit a 500 word write up summarizing your project details and why it should win an award.
How many winners per category?
The awards will be given on a country-level basis. There will be one winner per category and its corresponding industry for each country.
I.e.
- Malaysia Customer Experience Award of the Year - Banking
- Singapore Customer Experience Award of the Year - Banking
Can I send two or more entries for our company?
You can send a maximum of three (3) entries. If you are nominating several projects, please enter each entry separately.
What can I nominate?
You can nominate outstanding experience initiatives such as projects, products, services, strategies, campaigns, or case studies that were either:
- launched, in part or full, over the last 24 calendar months
- launched prior to 24 calendar months and had any recent improvements or upgrades
Will there be an awards dinner this year?
We do understand the current situation with COVID-19. Rest assured that our priority remains that of our guest and their safety. So our team will be doing an online awards presentation and video interview through video-conferencing.