Asian Experience Awards
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Recognising The Most Outstanding Experience Initiatives in Asia
The Asian Experience Awards recognises the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders.
Nomination is open to companies in all industries in Asia. If your company recently launched a unique, standout, or innovative experience initiative for your clients, potential customers, or employees, nominate now!
Categories include:
- Brand Experience of the Year
- Customer Experience of the Year
- Digital Experience of the Year
- Distribution Experience of the Year
- Employee Experience of the Year
- Partner Experience of the Year
- Product Experience of the Year
- Sales Experience of the Year
- Service Experience of the Year
- User Experience of the Year
Asian Experience Awards Testimonials
Gino Riola Allianz PNB Life, Chief Marketing Officer
On behalf of my colleagues on Allianz PNB Life, I’d like to thank everyone at the Asian Business Review for the honor of winning the best Brand Experience award. We are very delighted to win the Brand Experience award this year especially as it is our third recognition to date, acknowledging the relevance and value of our Ride Safe initiative.
Gino Riola Allianz PNB Life, Chief Marketing Officer
Peggy Renders GM & SVP, SAP Customer Experience APJ
We at SAP CX are very humbled by the recognition by the Asian Business Review. Thank you to the team because none of this could have come together if it wasn’t for a beautiful, passionate, and very creative team that we have in SAP CX.
Peggy Renders GM & SVP, SAP Customer Experience APJ
Mohammad Yazdi Yahya Chief HR and Administration Officer (CHRAO), Progresif Sendirian Berhad
On behalf of Progresif, thank you to the Asian Experience Awards 2021 for recognizing Progresif. It is a big milestone for us, we are very proud to have won this award. Special mention to our shareholders, our board members and the management team as well. For the rest of the Progresif team Brunei, this is for you. Winning this award and putting us within the area arena, definitely will enhance our reputation, not only as a brand or as an organization but as an employer of choice.
Mohammad Yazdi Yahya Chief HR and Administration Officer (CHRAO), Progresif Sendirian Berhad
Lim Chee Gay Group Chief Human Resource Officer, TDCX
It is a good honor to be here representing TDCX to accept this award. Despite all the challenges we have encountered this year, this award has inspired us to do more and be more in everything we do. This is indeed an indicator of all the hard work of our employees. They have achieved such an incredible result and we cannot be more proud than we are today. Receiving this award is a strong testament to TDCX culture and mindset. This recognition cements our company legacy as a great place to work, inspiring us to focus on our most important aspect, our people.
Lim Chee Gay Group Chief Human Resource Officer, TDCX
Benny Chan Head of Channels, Group Channels & Digitalisation, United Overseas Bank
UOB is very committed to growing our own timber and we believe strongly in continuous learning. Winning this award is a validation of all the efforts that we’ve put in in the last 5 years by myself and the team to make this happen. It is an honor and a testament to the effort and dedication from my entire team. It reflects our strong values, strong emphasis on developing our people and empowering them to be successful in their career path. This award will give us motivation to our team in UOB so that we can continue to be better.
Benny Chan Head of Channels, Group Channels & Digitalisation, United Overseas Bank
Wilhelmina Duyvestyn AVP Marketing & PR, Infosys Australia & New Zealand
This award goes to both the Infosys team and Tennis Australia. The past 18 months has been challenging for many organizations, and in Infosys we are really proud of the work that we’ve been able to do with Tennis Australia.
Wilhelmina Duyvestyn AVP Marketing & PR, Infosys Australia & New Zealand
Raj Pudipeddi Chief Product and Marketing Officer, SVP and Managing Director, Asia Pacific, Align Technology
I first want to thank the Asian Experience Awards team for recognising the Align Technology. It’s a wonderful testimony to the spirit of innovation and entrepreneurship we have in the team.
Raj Pudipeddi Chief Product and Marketing Officer, SVP and Managing Director, Asia Pacific, Align Technology
Donald Tan Chief Executive Officer, China Telecom Global
This is a big honour for us. We are very, very encouraged by the award which recognises the service quality of our frontline professionals and our relationship with the management team.
Donald Tan Chief Executive Officer, China Telecom Global
Tanya Godbeer Head of Partnerships, DirectAsia Insurance Singapore
It is such an honour. It is great to be recognised for continuing digital innovation.
Tanya Godbeer Head of Partnerships, DirectAsia Insurance Singapore
Kiyoon Sung Executive Manager of Paybooc Department, BC Card
This award will give Paybooc even greater momentum to enable it to drive payment experience around the world.
Kiyoon Sung Executive Manager of Paybooc Department, BC Card
Ferry Kusnowo Executive Director, Lazada Indonesia
We are very humbled and honored by this award. Winning an Asian Experience Award will continue driving us to study, analyze, and develop features we haven’t thought about to continue improving the seller and buyer experience on our platform.
Ferry Kusnowo Executive Director, Lazada Indonesia
Goh Ze Hui Business Lead & Launcher, NTUC Income
It’s very heartening for us to win awards for both SNACK and TRIBE in this inaugural Asian Experience Awards and it’s really a testament to how we create products and new business models that resonate with the needs and behaviors of people in this current day and age.
Goh Ze Hui Business Lead & Launcher, NTUC Income
Peter Faulhaber Head of Wealth and Personal Banking, HSBC
It’s such an inspiration. We are truly grateful for the recognition you have given us. These awards are really a testament to the hard work and dedication of HSBC staff and, of course, the continued engagement of our wonderful customers. It really motivates us to continue what we’re doing– making our brand more relevant and closer to our customers in the Philippines.
Peter Faulhaber Head of Wealth and Personal Banking, HSBC
Cheong Min Ming Head of Retail Digital, UOB Malaysia
We are honoured to have won this industry award. This recognition is a testament to us being at the forefront of providing progressive solutions to meet our customers’ needs and this will encourage us to continue on our journey to innovate with our customers at the center of what we do and this is something that we will continue on doing moving forward.
Cheong Min Ming Head of Retail Digital, UOB Malaysia
Jerome Lo Wai Learning Technologies & Digital Media, Centre for IT Services, Nanyang Technological University, Singapore
For my team, this award is evidence of their resilience and hard work through the years of continuous improvements. This inaugural award makes it a little bit more special, actually a lot, because we are appreciative of stakeholder experiences of being recognised across industries especially now in education.
Jerome Lo Wai Learning Technologies & Digital Media, Centre for IT Services, Nanyang Technological University, Singapore
Chew Siew Khing Head, Accounts, Payables & Receivables, OCBC Malaysia
It is an honour to be recognised as the Malaysian Banking Digital Experience of the Year given that digital solutions are gaining greater toption especially in the current climate.
Chew Siew Khing Head, Accounts, Payables & Receivables, OCBC Malaysia
Veejay Madhavan Chief Executive Officer, Prudential Laos
To us, it validates the work we’ve been doing to try to bring people into the forefront of our innovation and delivery of services that are world class to our customers. We believe that this award opens up more ideas from our staff on how we can stay ahead of the game and be of value and service to our stakeholders.
Veejay Madhavan Chief Executive Officer, Prudential Laos
Chua Sing Ling Vice President and Head, Singapore Market, Group Human Resources, Certis
We are really, really, honoured to be recognised for Singapore Employee Experience of the Year in the Business Services category. We are glad to be acknowledged for ingenious initiatives delivering meaningful brand experiences to its stakeholders in all industries in Asia.
Chua Sing Ling Vice President and Head, Singapore Market, Group Human Resources, Certis
Christine Ng Head of New Business & Underwriting, Singlife with Aviva
Thank you Asian Business Review for the recognition. We are delighted to be recognised for our continuous drive to make every customer interaction with us a joyful experience. This award win is a testament to our commitment to customer experience excellence.
Christine Ng Head of New Business & Underwriting, Singlife with Aviva
Merlyn Tsai Head of Consumer Banking, Digital and Customer Experience, CIMB Bank Berhad, Singapore Branch
It is our pleasure to be able to attain this award. It is a huge compliment for the team. This award recognises our effort and commitment to improve our customer experience and customer journey.
Merlyn Tsai Head of Consumer Banking, Digital and Customer Experience, CIMB Bank Berhad, Singapore Branch
Alvin Neo Chief Customer and Marketing Officer, NTUC FairPrice
We are humbled and honoured to receive this award. There are many players, other companies, in this space which all strived very hard to serve the customers in the marketplace and we do our best. It is really a recognition of the work that the entire combined team has done and affirmation that we’re heading in the right direction with our efforts.
Alvin Neo Chief Customer and Marketing Officer, NTUC FairPrice
Nguyen Hong Son Country President, Chubb Life Vietnam
Thank you Asian Business Review for awarding the award to Chubb Life Vietnam. I, myself, feel proud to be the winner of the award this year.
Nguyen Hong Son Country President, Chubb Life Vietnam
David Peller Executive Vice President, Yanolja Cloud Pte. Ltd.
Thank you to you, the Asian Business Review, and the panel of judges for recognising the innovation of Yanolja Cloud. We are entirely grateful to you for that recognition. The travel and hospitality industries have been through so much disruption over the past couple of years and I think both the operators of travel & hospitality facilities, and customers, are demanding different experiences. We are just grateful that the technology solutions that we provide are making a difference to both those operators but also to travellers and guests and we’ve truly appreciate the recognition you have afforded on us through this award.
David Peller Executive Vice President, Yanolja Cloud Pte. Ltd.
Ron Wee Growth Hacker, Income Insurance Limited
It’s an honour to receive this award in behalf of the team and to be recognised for our contribution in the insurance industry. We are pleased that SNACK have increased the accessiblity for financial products to our consumers aligning to the goal of financial inclusion constantly bringing meaningful experience for our customers, we sincerely extend our gratitude to all team members, partners, and stakeholders who have supported in this journey and we will strive to continue to reimagine insurance once again.
Ron Wee Growth Hacker, Income Insurance Limited
Wong Chuu Haw (Keith) Vice President, Head of Group Digital Office, OCBC Bank
On behalf of OCBC bank, we’d like to thank everyone at the Asian Experience Awards for the honour. Indeed it is a huge recognition to win the three awards and these awards really affirms the hard work and dedication of our colleagues in their effort to deliver meaningful experience to our stakeholders.
Wong Chuu Haw (Keith) Vice President, Head of Group Digital Office, OCBC Bank
Congcin Congcar Head of Krungsri Auto Group
On behalf of the Krungsri employees, first of all, we are very proud to receive the Asian Experience Award in 2022 for the Thailand Digital Experience of the Year in Banking, we thank you very much for this prestigious recognition given to GO app by Krungsri Auto, our newest digital platform for automobile users, to access our digital product offerings and digital lending is one of these products that is newest for GO app. We believe that this award reflects our success in continuing to deliver customer experience in this new digital era.
Congcin Congcar Head of Krungsri Auto Group
Kok Khin Mao Board Director and Chief Executive Officer, Talk2 Solutions Co., Ltd
Thank you to the panel of judges for awarding Talk2 Solutions for Cambodia Service Experience of the Year 2022. It really is a great honour for having this recognition from the Asian Experience Awards.
Kok Khin Mao Board Director and Chief Executive Officer, Talk2 Solutions Co., Ltd
Silvia Lu Marketing Manager, Greater China, Brown-Forman China
I would like to Asian Experience Awards which let us show this great event in China to the whole Asia and whole world
Silvia Lu Marketing Manager, Greater China, Brown-Forman China
Dr. Chalee Asavathiratham Senior Executive Vice President, Chief Digital Banking Officer, Siam Commercial Bank Public Company Limited
I am truly honoured to be recognised by the Asian Business Review for the Customer Experience of the Year award and I would like to pass on the gratitude for the team who has been putting the hard work over the years and it is truly wonderful for us to be recognised.
Dr. Chalee Asavathiratham Senior Executive Vice President, Chief Digital Banking Officer, Siam Commercial Bank Public Company Limited
Alice Yeung Sales and Marketing Director, J&T Express Singapore
It is an honour to accept these awards on behalf of J&T Express. J&T Express started from humble beginnings in Malaysia in 2015 and it is unbelievable how much we achieved since.
Alice Yeung Sales and Marketing Director, J&T Express Singapore
Kathy Oliva Head of Human Resources, Allianz PNB Life Insurance, Inc.
I’m very much honoured to represent our company. On behalf of everyone in Allianz PNB, thank you for the honour for being selected as this year’s winner in the Philippines Employee Experience of the Year for our company’s “Work Well programme”.
Kathy Oliva Head of Human Resources, Allianz PNB Life Insurance, Inc.
Junior Cho Country Head, Zurich Malaysia
We’re extremely grateful and on behalf of our colleagues here in Zurich Malaysia, we’re extremely grateful for this recognition at the Asian Experience Awards 2022. For us, the customers are at the heart of all that we do and we strive to provide a delightful experience for them and really to bring a peace of mind so that they could focus on embracing their lives. For us, it’s a meaningful recognition and this goes out to all the Zurichers who are keeping the customers in their minds and hearts. I would like to thank the Asian Experience Awards panel for this honour as we remain steadfast in our purpose by creating a brighter future for all Malaysians.
Junior Cho Country Head, Zurich Malaysia
Mohamad Fazli Bin Mohamad Sarujee Country Head, Technology & Operations, United Overseas Bank (Malaysia) Bhd
It is a great pleasure to accept the award on behalf of UOB. It is a true testament of our commitment to provide the best customer experience to our customers.
Mohamad Fazli Bin Mohamad Sarujee Country Head, Technology & Operations, United Overseas Bank (Malaysia) Bhd
Christian Ramirez Sr. Director, APAC Firmware Engineering, Western Digital Tech and Regional
It's an honor to be accepting this award on behalf of my colleagues here at Western Digital. I wanna thank the Asian Business Review for this esteemed recognition and our team's effort to drive innovation and particularly the focus that we have from a customer-centric perspective. We are really happy to achieve that. Thank you, on behalf of the company we really appreciate the recognition. I think this is something that they share across the site... not just me but everybody here is really proud of what we've achieved. Thank you guys for doing this for us.
Christian Ramirez Sr. Director, APAC Firmware Engineering, Western Digital Tech and Regional
Ruangroj Poonpol Group Chairman, KASIKORN Business-Technology Group
On behalf of KBTG, we are very honored and we are very glad to receive this award. I think we are working very hard and so we believe this award is very timely for us.
Ruangroj Poonpol Group Chairman, KASIKORN Business-Technology Group
Sewhan Chon Country President, PT. AstraZeneca Indonesia
On behalf of AstraZeneca Indonesia, we are really honored to get an award. This is not only for us, AstraZeneca Indonesia, this is a consolidated effort from the government sectors, from our medical doctors and also the medical association and also from the media point-of-view. We actually contributed a lot to help Indonesia win through the pandemic situation by providing our solution of vaccines that we're glad that thank you very much for awarding us for that.
Sewhan Chon Country President, PT. AstraZeneca Indonesia
Brian Edang Chief Financial Officer & Head, Investor Relations, Vista Land
On behalf of Vista Land and the whole Villar Group, it is a great pleasure to receive this recognition from the Asia Experience Awards. This high distinction by the Asian Experience Awards is more than a validation, it was a group's effort and success all throughout the 3 virtual conventions. This represents not only celebration and the spirit of innovation, but also our desire to continue to provide Filipinos a world-class customer experience that is at par with global standards.
Brian Edang Chief Financial Officer & Head, Investor Relations, Vista Land
Mazri Mohd Ali Head of Operational Excellence, Center of Excellence, PETRONAS Carigali
On behalf of my management team, colleagues, and staff in Petronas, we would like to thank everyone in Asian Business Review Magazine for the awards recognition.
Mazri Mohd Ali Head of Operational Excellence, Center of Excellence, PETRONAS Carigali
Philip Joseph Senior Vice President Customer Experience & Service Operation, Indosat Ooredoo Hutchison (IM3 Brand)
We are very glad to be on the spot, we are super happy to be here after this prestigious win in the Asian Business Review. This award signifies our progress and most importantly charters our future plans around customer experience and customers.
Philip Joseph Senior Vice President Customer Experience & Service Operation, Indosat Ooredoo Hutchison (IM3 Brand)
Mohd Syahrul Bin Yusuf Chief Operating Officer, AVIS Malaysia
Thank you, Asian Business Review, for this recognition and award. I am honored to receive this award on behalf of Avis Malaysia. Well done, guys. This is your achievement, keep it up.
Mohd Syahrul Bin Yusuf Chief Operating Officer, AVIS Malaysia
Peter Faulhaber Head of Wealth and Personal Banking, HSBC Philippines
We, at HSBC Philippines, would like to thank the Asian Experience Awards for awarding us two awards this year- the Philippine Brand Experience of the Year and Philippine Employee Experience of the Year. We are honored to be recognized for all the hard work that we do for our customers as well as our employees.
Peter Faulhaber Head of Wealth and Personal Banking, HSBC Philippines
Merlyn Tsai Head of Consumer Banking & Digital, CIMB Bank Berhad, Singapore Branch
I have to say that this really is a pleasure for us. It is our second time to win this award. Thanks for giving us this opportunity.
Merlyn Tsai Head of Consumer Banking & Digital, CIMB Bank Berhad, Singapore Branch
Mark Dimaisip Employee Experience Head, Globe Telecom
Globe Telecom is very happy to accept this award. This award is not just for the Employee Experience team, this is for the 8,300 employees who took care of each other during these very challenging times.
Mark Dimaisip Employee Experience Head, Globe Telecom
Truong Huynh Diem Chi Specialized Nutrition Director, FrieslandCampina Vietnam
We are thrilled to know that we, the FrieslandCampina Vietnam, has won the award- Customer Experience of the Year. Thank you so much!
Truong Huynh Diem Chi Specialized Nutrition Director, FrieslandCampina Vietnam
Watch videos from past winners
Asian Experience Awards 2023 Winner: Accor SA – Shanghai Office
Asian Experience Awards 2023 Winner: Avis Malaysia
Asian Experience Awards 2023 Winner: Bank Syariah Indonesia
Asian Experience Awards 2023 Winner: Cathay Cargo
Asian Experience Awards 2023 Winner: Cathay Pacific Airways Limited
Asian Experience Awards 2023: China Mobile International (Singapore) Pte Ltd
Asian Experience Awards 2023 Winner: Eastern Communications
Asian Experience Awards 2023 Winner: Fresenius Medical Care Pte Ltd
Asian Experience Awards 2023 Winner: Income Insurance Limited
Asian Experience Awards 2023 Winner: Kuala Lumpur Convention Centre
Asian Experience Awards 2023 Winner: Krungthai Bank PCL.
Asian Experience Awards 2023 Winner: Medical Center Manila, Inc.
Asian Experience Awards 2023 Winner: MetLife Japan
Asian Experience Awards 2023 Winner: NTT Data
Asian Experience Awards 2023 Winner: OCBC Bank Malaysia
Photo Gallery
Why should you enter
SHARE YOUR STORY
Talk about your winning project in an interview that you can share with clients, peers, and colleagues to let them know that you are an award-winning company.
AMPLIFY
Reach potential clients as you let your initiatives be recognised and honoured in Asia.
EXPOSURE
Have the opportunity to be featured in the definitive magazine for business elites in Asia, the Asian Business Review. With its quarterly with circulation of 24,737 copies reaching 98,948 readers and over 245,038 monthly active users in its website, you are sure to reach elite level decision makers in the region.
NEWS
EDOTCO Group gains win at Asian Experience Awards 2024
Vietjet brings home win at Asian Experience Awards 2024
Meet the Judges
Guillaume Sachet
Partner, Head, Customer Practice
KPMG
Partner, Head, Customer Practice
KPMG
Guillaume is a Partner with KPMG Advisory practice in Singapore where he heads the Customer and Strategy Practice. He has 27 years of experience in the Tech industry. Prior to joining KPMG as a Partner, he was the Head of Strategy at Mediacorp where he drove digital transformation, innovation and investments between 2012 and 2017. He was subsequently appointed Head of Social to manage social media and digital marketing activities. Prior to Mediacorp, Guillaume was a Partner and Managing Director with the strategy practice of Accenture, responsible for Telecom, Media and Tech strategy clients across Southeast Asia.
Over the years, he has developed deep digital and customer experience expertise across the APAC region. He has spent more than 20 years in Asia, working in Singapore, Thailand, Malaysia, Indonesia, Australia, Brunei, Vietnam, Philippines, Korea and China. Recognized as a thought leader in the tech industry, Guillaume is a regular speaker and writer. In particular, he wrote more than 20 articles and white papers on tech and innovation for various organizations and publications.
Loretta Fong
Partner, Entrepreneurial Group of the Assurance Division
PwC Hong Kong
Partner, Entrepreneurial Group of the Assurance Division
PwC Hong Kong
Loretta has over 25 years of experience in public accounting serving clients of various sizes, including conglomerates engaged in multiple industries including retail, TMT, logistics; as well as start-ups and entrepreneurs.
She currently serves as a General Committee Member of the Federation of Hong Kong Industries amongst her many other external appointments.
Roger Loo
Executive Director, Head of Management Consulting Services
BDO Singapore
Executive Director, Head of Management Consulting Services
BDO Singapore
Dorothy Peng
Partner, Customer Strategy & Design
Deloitte Southeast Asia
Partner, Customer Strategy & Design
Deloitte Southeast Asia
Dorothy (Dot) has over 17 years of experience leading teams across innovation, digital, brand, products and services, and marketing and communication. In her current role at Deloitte, she advises clients across Southeast Asia for customer strategy and design matters.
Prior to joining Deloitte, Dot led a global innovation consultancy across Asia, including markets in Singapore, Indonesia, Japan and China. She is a regular speaker at industry conferences and tertiary education institutions.
Andrew Tan
Partner, Consulting
Ernst & Young Advisory Pte. Ltd.
Partner, Consulting
Ernst & Young Advisory Pte. Ltd.
Andrew is a consulting partner at Ernst & Young Advisory Pte. Ltd. leading digital and emerging technology innovation engagements in Southeast Asia.
He is a strong advocate of robust digital service delivery through customer empathy that leverages design thinking, digital storytelling and user experience to enhance customer adoption and service quality. With this approach, he has helped many businesses across various sectors to strategize and implement technology transformation initiatives.
Previously, Andrew was a managing director at a multinational digital consultancy responsible for business strategy and growth in Singapore, Australia and Thailand.
Prior to that, he headed a research center in an Australian university driving mobile innovation and industrial collaborations with the public and private sectors.
Andrew holds a Bachelor of Information Technology (Software Engineering) (Hons) from Queensland University of Technology, Australia.
Guidelines/Criteria
GUIDELINES
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Nomination is open to companies with an office in Asia.
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The entries will be deliberated by a panel of experts from the region’s top accounting firms based on the judging criteria below.
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Nomination is free of charge. Should you win, the winners package secures your seats at the prestigious awards dinner and gives you access to a wide range of valuable benefits at an exclusive cost.
ELIGIBILITY
The awards programme is on the lookout for outstanding experience initiatives such as projects, products, services, strategies, campaigns, or case studies that were either:
• launched, in part or full, over the last 24 calendar months
• launched prior to 24 calendar months and had any recent improvements or upgrades
Companies in the following industries are not eligible to join the awards programme: cryptocurrency, tobacco, multilevel marketing, and products with claim of health benefits.
CATEGORIES
The awards will be given on a country-level basis. There will be one winner per category and its corresponding industry for each country.
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Brand Experience of the Year
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Customer Experience of the Year
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Digital Experience of the Year
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Distribution Experience of the Year
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Employee Experience of the Year
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Partner Experience of the Year
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Product Experience of the Year
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Sales Experience of the Year
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Service Experience of the Year
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User Experience of the Year
Click here to see full category descriptions
INDUSTRY CATEGORIES
- Accounting Services
- Advertising
- Aerospace
- Aerospace & Defense
- Agriculture
- Airline
- Analytics
- Apparel
- Architecture
- Automotive Services
- Automotive & Transport Equipment
- Automotive & Transport System
- Aviation
- Banking
- Beauty & Cosmetics
- Broadband Telecommunication
- Broadcasting
- Brokerage
- Building Services & Facilities
- Business Insurance
- Business Services
- Business Travel Technology
- Cargo Handling
- Charitable Institution
- Chemicals
- Cloud Services
- Commercial Building Construction
- Commercial Real Estate Trust
- Compliance Consulting
- Computer Hardware
- Computer Services
- Computer Software
- Conglomerates
- Consulting
- Consumer Products - Durables
- Consumer Products - Non-Durables
- Corporate Advisory
- Credit Solutions Technology
- Data Center
- Declaring Agent
- Department Stores
- Dining & Entertainment
- Diversified Services
- E-Commerce
- Education
- Electronics
- Electronic Manufacturing
- Energy
- Engineering
- Environmental Services
- Executive Search
- Financial Services
- Financial Technology
- FMCG
- Food & Beverage
- Food Manufacturing Solutions
- Food Safety
- Food Science
- Fundraising
- Furniture and Fixture
- General Insurance
- Government
- Health Products & Services
- Healthcare
- Healthcare Technology
- Heavy Civil Construction
- Hospitality & Leisure
- Human Resource Technology
- Human Resources Consulting
- Industrial Construction
- Industrial Engineering
- Industrial Services
- Infection Control
- Insurance Broker
- InsurTech
- Interior Design
- Internet/New Media
- Investment Banking
- IT Services
- Life Insurance
- Legal
- Logistics
- Luxury Retail
- Machining and Tooling
- Manufacturing
- Manufacturing Technology
- Marine and Offshore Engineering
- Marine Services
- Marketing
- Marketing Technology
- Materials & Construction
- Media & Entertainment
- Metals & Mining
- Motion Picture & Video
- Music
- Networking Technology
- Non-Profit Organization
- Oil & Gas
- Outsourcing
- Payments
- Personal Insurance
- Pharmaceuticals
- Printing Technology
- Printing and Signages
- Property Services
- Real Estate
- Reinsurer
- Remittance
- Renewable Energy
- Residential Building Construction
- Residential Product Manufacturing
- Retail
- Safety & Security
- Semiconductor
- Shipping
- Social Media Marketing
- Sports
- Supply Chain
- Technology
- Telecommunications
- Television
- Tourism
- Trade Technology
- Training and Development
- Transportation
- Travel Retail
- Travel Services
- Utilities
- Venture Capital
- Virtual Banking
- Wholesale
CRITERIA FOR JUDGING
The entries will be reviewed by the judges based on the following:
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Background - What was the inspiration behind the initiative? Who were the relevant stakeholders and how were their needs identified and understood?
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Uniqueness & Innovation - What was especially creative or innovative about the initiative?
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Effectiveness - What were the initiative’s objectives and targets? How were they achieved and what measures have been used to assess its success?
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Impact - What was the initiative’s impact on your company and industry?
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Dynamism - Is the initiative flexible to changes and progressive opportunities?
HOW TO ENTER?
1. Go to the online nomination form and read the nomination guidelines.
2. Fill in the required details about the company and contact person for the nomination.
3. Select your category.
4. Provide your project title, 500-word write-up, client feedback (if any), key achievements, and photos of the project that you are nominating.
5. Wait for the nomination confirmation email and acknowledge it once received.
Note:
- Companies may submit up to three (3) entries.
- Each nomination form is valid for one entry only. Fill out the form again if you will nominate another project or in another category.
- Photos are required while supporting documents are optional but will highly increase the chances of winning.
- Nomination is free of charge. Should you win, the winners package secures your seats at the prestigious awards dinner and gives you access to a wide range of valuable benefits at an exclusive cost.
PRICING
Nomination is free of charge. Should you win, the winners package secures your seats at the prestigious awards dinner and gives you access to a wide range of valuable benefits at an exclusive cost. To know more about the pricing and entitlements, please email [email protected].
*The awarding and interviews with winning companies will be held virtually through digital award presentations. Trophies will be couriered to the winning companies' addresses.
Watch last year's award presentation and interview videos here.
Past Winners
ABB
- Australia Sales Experience of the Year - Technology
- China Partner Experience of the Year - Hospitality & Leisure
- China Product Experience of the Year - Hospitality & Leisure
Agung Sedayu Group
- Indonesia Brand Experience of the Year - Real Estate
- Thailand Employee Experience of the Year - Life Insurance
AP (Thailand) Public Company Limited
- Thailand Digital Experience of the Year - Real Estate
- Indonesia Customer Experience of the Year - Banking
Brown-Forman Spirits (Shanghai) Co., Ltd.
- China Brand Experience of the Year - Food and Beverage
- Hong Kong User Experience of the Year - Logistics
- Hong Kong User Experience of the Year - Airline
China Mobile International (Singapore) Pte Ltd
- Singapore Brand Experience of the Year - Telecommunications
DRB-HICOM EZ-Drive Sdn Bhd (Avis Malaysia)
- Malaysia Customer Experience of the Year - Car Rentals
- Brunei-Indonesia-Malaysia Employee Experience of the Year - IT Services
- Philippines Customer Experience of the Year - Telecommunications
Everise
Singapore Employee Experience of the Year - Business Services
Fatima Fertilizer Company Limited
- Pakistan Digital Experience of the Year - Agriculture
FedEx Philippines
- Philippines Customer Experience of the Year - Logistics
- Philippines Digital Experience of the Year - Logistics
- Philippines Employee Experience of the Year - Logistics
Flash Express (Thailand) Company Limited
- Thailand Distribution Experience of the Year - Transportation
Fluor Daniel, Inc. - Philippines
- Philippines Employee Experience of the Year - Engineering
Frasers Property (Commercial) Thailand
- Thailand Customer Experience of the Year - Real Estate
Fresenius Medical Care Pte Ltd
- Singapore Product Experience of the Year - Health Products & Services
GoTyme Bank Philippines
- Philippines Customer Experience of the Year - Banking
HSBC Life (Singapore) Pte. Ltd.
- Singapore Brand Experience of the Year - Life Insurance
- Singapore Digital Experience of the Year - Personal Insurance
- Thailand Customer Experience of the Year - Banking
- Thailand Service Experience of the Year - Banking
Kuala Lumpur Convention Centre
- Malaysia Partner Experience of the Year - Exhibition Centre
- Indonesia Employee Experience of the Year - Telecommunications
- Philippines Digital Experience of the Year - Healthcare
Mercedes-Benz Singapore Pte. Ltd.
- Singapore Product Experience of the Year - Automotive Services
MetLife Japan
Japan Customer Experience of the Year - Life Insurance
Ministry of Energy and Infrastructure
- United Arab Emirates Customer Experience of the Year - Energy
- Singapore Digital Experience of the Year - Technology
- Singapore Employee Experience of the Year - Technology
OCBC
- Singapore Digital Experience of the Year - Banking
- Singapore Employee Experience of the Year - Banking
- Malaysia Customer Experience of the Year - Banking
Petroliam Nasional Berhad
- Malaysia Customer Experience of the Year - Oil & Gas
- Malaysia Product Experience of the Year - Oil & Gas
- Malaysia Digital Experience of the Year - Oil & Gas
- Philippines Digital Experience of the Year - Banking
Pluit Village
- Indonesia Customer Experience of the Year - Retail
Pru Life UK
- Philippines Product Experience of the Year - Life Insurance
- Philippines User Experience of the Year - Life Insurance
PT Artajasa Pembayaran Elektronis
- Indonesia Product Experience of the Year - Financial Services
- Indonesia Service Experience of the Year - Financial Services
PT Bank CIMB Niaga Tbk
- Indonesia Digital Experience of the Year - Banking
- Indonesia Employee Experience of the Year - Banking
- Indonesia Brand Experience of the Year - Banking
- Indonesia Product Experience of the Year - Banking
PT Bank Tabungan Negara (Persero) Tbk.
- Indonesia Partner Experience of the Year - Banking
- Indonesia Service Experience of the Year - Banking
- Indonesia Employee Experience of the Year - Electronic Manufacturing
- Indonesia Service Experience of the Year - Electronic Manufacturing
- Indonesia Digital Experience of the Year - Energy
- Indonesia User Experience of the Year - Energy
PT Zurich Asuransi Indonesia, Tbk
- Indonesia Digital Experience of the Year - Financial Services
- Singapore Customer Experience of the Year - Banking
- Hong Kong Customer Experience of the Year - Pharmaceuticals
- Malaysia Brand Experience of the Year - Electronics
- Malaysia Service Experience of the Year - Electronics
Shell Malaysia Trading Sdn Bhd
- Malaysia Partner Experience of the Year - Energy
- Philippines Distribution Experience of the Year - Energy
- Philippines User Experience of the Year - Energy
Sindh Engro Coal Mining Company
- Pakistan Customer Experience of the Year - Metals & Mining
- Singapore Digital Experience of the Year - Telecommunications
Snappymob
- Malaysia User Experience of the Year - Computer Software
Southeast Life Insurance (SE Life)
- Thailand Service Experience of the Year - Life Insurance
- Singapore Customer Experience of the Year - Telecommunications
- Saudi Arabia Digital Experience of the Year - Financial Services
Teleperformance
- India Digital Experience of the Year - Business Travel Technology
The Siam Commercial Bank PCL (SCB)
- Thailand Digital Experience of the Year - Banking
United Overseas Bank (Malaysia) Bhd.
- Malaysia Digital Experience of the Year - Financial Services
United Overseas Bank (Thai) Public Company Limited
- Thailand Employee Experience of the Year - Banking
AECOM Global Business Services Philippines ROHQ
- Philippines Employee Experience of the Year - Shared Services
Allianz PNB Life Insurance, Inc.
- Philippines Employee Experience of the Year - Financial Services
AVIS MALAYSIA
- Malaysia Customer Experience of the Year - Car Rentals
- Philippines Product Experience of the Year - Banking
Castrol Lubricants Middle East
- United Arab Emirates Customer Experience of the Year - Oil & Gas
- China Brand Experience of the Year - Food & Beverage
Chubb Life Vietnam
- Vietnam Brand Experience of the Year - Life Insurance
- Vietnam Partner Experience of the Year - Banking
CIMB Bank Berhad, Singapore Branch
- Singapore Digital Experience of the Year - Banking
CUCKOO International (MAL) Sdn Bhd
- Malaysia Service Experience of the Year - Health Products & Services
- Malaysia Product Experience of the Year - Beauty & Cosmetics
DXC Technology
- Brunei Employee Experience of the Year - IT Services
- Indonesia Employee Experience of the Year - IT Services
- Vietnam Customer Experience of the Year - Food & Beverage
- Philippines Employee Experience of the Year - Telecommunications
- Philippines Brand Experience of the Year - Banking
- Philippines Employee Experience of the Year - Banking
Hwahsia Glass
- Taiwan Digital Experience of the Year - Manufacturing
- Philippines Employee Experience of the Year - Technology
INDOSAT OOREDOO HUTCHISON (IM3 Brand)
- Indonesia User Experience of the Year - Telecommunications
- Indonesia Customer Experience of the Year - Telecommunications
- Singapore Employee Experience of the Year - Logistics
- Singapore Partner Experience of the Year - Logistics
KASIKORN Business-Technology Group
- Thailand Employee Experience of the Year - Financial Technology
Krungthai Bank PLC
- Thailand Employee Experience of the Year - Banking
Krungsri Auto (GO application by Krungsri Auto)
- Thailand Digital Experience of the Year - Banking
- Singapore Digital Experience of the Year - Financial Services
- Singapore Employee Experience of the Year - Banking
- Singapore Product Experience of the Year - Banking
- Singapore User Experience of the Year - Banking
Palo Alto Networks
- Singapore Customer Experience of the Year - Cybersecurity
- Malaysia Digital Experience of the Year - Oil & Gas
Prudential Life Assurance Thailand
- Thailand Service Experience of the Year - Life Insurance
PT Sodexo Indonesia
- Indonesia Service Experience of the Year - Business Services
PT. AstraZeneca Indonesia
- Indonesia Customer Experience of the Year - Pharmaceuticals
PTT Exploration and Production Public Company Limited
- Thailand Brand Experience of the Year - Oil & Gas
Rakuten Trade Sdn Bhd
- Malaysia Digital Experience of the Year - Brokerage
Rizal Commercial Banking Corporation
- Philippines Digital Experience of the Year - Banking
- Pakistan Digital Experience of the Year - Agriculture
Schneider Electric Vietnam
- Vietnam Digital Experience of the Year - Energy
Siam Commercial Bank Public Company Limited
- Thailand Customer Experience of the Year - Banking
Standard Chartered Bangladesh
- Bangladesh Digital Experience of the Year - Banking
TAG Innovation
- Pakistan Digital Experience of the Year - Financial Services
- Cambodia Service Experience of the Year - Business Services
Thanh Thanh Cong Bien Hoa Joint Stock Company (TTC Sugar)
- Vietnam Customer Experience of the Year - Agriculture
- Vietnam Customer Experience of the Year - Pharmaceuticals
United Overseas Bank (Malaysia) Bhd
- Malaysia Customer Experience of the Year - Banking
- Philippines Digital Experience of the Year - Real Estate
Watsons International
- Hong Kong Customer Experience of the Year - Retail
Western Digital Tech and Regional Center (M) Sdn Bhd
- Malaysia User Experience of the Year - Technology
- Singapore Digital Experience of the Year - Travel Services
- Malaysia Brand Experience of the Year - Financial Services
- Malaysia Customer Experience of the Year - Financial Services (Insurance)
- Singapore Digital Experience of the Year - Financial Services
- Singapore Brand Experience of the Year - Healthcare Technology
Allianz PNB Life Insurance, Inc.
- Philippines Brand Experience of the Year - Life Insurance
- Myanmar Customer Experience of the Year - General Insurance
- South Korea User Experience of the Year - Payments
- Singapore Employee Experience of the Year - Business Services
- Customer Experience of the Year - Telecommunications
CIMB Bank Berhad, Singapore Branch
- Singapore Customer Experience of the Year - Banking
- Singapore Product Experience of the Year - Banking
CTBC BANK
- Taiwan Digital Experience of the Year - Banking
DirectAsia Insurance Singapore
- Singapore Distribution Experience of the Year - General Insurance
- Singapore User Experience of the Year - Retail
- Philippines Brand Experience of the Year - Banking
- Philippines Partner Experience of the Year - Banking
- Australia Digital Experience of the Year - IT Services
- Indonesia Digital Experience of the Year - E-Commerce
- Indonesia Product Experience of the Year - E-Commerce
Nanyang Technological University, Singapore
- Singapore Digital Experience of the Year - Education
NTUC Income Insurance Cooperative Limited
- Singapore Digital Experience of the Year - Life Insurance
- Singapore Product Experience of the Year - Life Insurance
- Malaysia Digital Experience of the Year - Banking
- Brunei Employee Experience of the Year - Telecommunications
- Laos Employee Experience of the Year - Life Insurance
- Singapore Brand Experience of the Year - Technology
- Singapore Service Experience of the Year - Financial Services
Studio Messa
- Australia Brand Experience of the Year - Dining & Entertainment
Sun Life Malaysia
- Malaysia Customer Experience of the Year - Life Insurance
- Malaysia Employee Experience of the Year - Data Center
UNITED OVERSEAS BANK (MALAYSIA) BERHAD
- Malaysia Customer Experience of the Year - Banking
- Singapore Employee Experience of the Year - Financial Services
UOB Malaysia
- Malaysia Product Experience of the Year - Financial Services
Contact Us
For more details, contact:
Jane Patiag
+(65) 3158 1386 ext. 217
Meet the Judges
Guillaume Sachet
Partner, Head, Customer Practice
KPMG
Partner, Head, Customer Practice
KPMG
Guillaume is a Partner with KPMG Advisory practice in Singapore where he heads the Customer and Strategy Practice. He has 27 years of experience in the Tech industry. Prior to joining KPMG as a Partner, he was the Head of Strategy at Mediacorp where he drove digital transformation, innovation and investments between 2012 and 2017. He was subsequently appointed Head of Social to manage social media and digital marketing activities. Prior to Mediacorp, Guillaume was a Partner and Managing Director with the strategy practice of Accenture, responsible for Telecom, Media and Tech strategy clients across Southeast Asia.
Over the years, he has developed deep digital and customer experience expertise across the APAC region. He has spent more than 20 years in Asia, working in Singapore, Thailand, Malaysia, Indonesia, Australia, Brunei, Vietnam, Philippines, Korea and China. Recognized as a thought leader in the tech industry, Guillaume is a regular speaker and writer. In particular, he wrote more than 20 articles and white papers on tech and innovation for various organizations and publications.
Loretta Fong
Partner, Entrepreneurial Group of the Assurance Division
PwC Hong Kong
Partner, Entrepreneurial Group of the Assurance Division
PwC Hong Kong
Loretta has over 25 years of experience in public accounting serving clients of various sizes, including conglomerates engaged in multiple industries including retail, TMT, logistics; as well as start-ups and entrepreneurs.
She currently serves as a General Committee Member of the Federation of Hong Kong Industries amongst her many other external appointments.
Roger Loo
Executive Director, Head of Management Consulting Services
BDO Singapore
Executive Director, Head of Management Consulting Services
BDO Singapore
Dorothy Peng
Partner, Customer Strategy & Design
Deloitte Southeast Asia
Partner, Customer Strategy & Design
Deloitte Southeast Asia
Dorothy (Dot) has over 17 years of experience leading teams across innovation, digital, brand, products and services, and marketing and communication. In her current role at Deloitte, she advises clients across Southeast Asia for customer strategy and design matters.
Prior to joining Deloitte, Dot led a global innovation consultancy across Asia, including markets in Singapore, Indonesia, Japan and China. She is a regular speaker at industry conferences and tertiary education institutions.
Andrew Tan
Partner, Consulting
Ernst & Young Advisory Pte. Ltd.
Partner, Consulting
Ernst & Young Advisory Pte. Ltd.
Andrew is a consulting partner at Ernst & Young Advisory Pte. Ltd. leading digital and emerging technology innovation engagements in Southeast Asia.
He is a strong advocate of robust digital service delivery through customer empathy that leverages design thinking, digital storytelling and user experience to enhance customer adoption and service quality. With this approach, he has helped many businesses across various sectors to strategize and implement technology transformation initiatives.
Previously, Andrew was a managing director at a multinational digital consultancy responsible for business strategy and growth in Singapore, Australia and Thailand.
Prior to that, he headed a research center in an Australian university driving mobile innovation and industrial collaborations with the public and private sectors.
Andrew holds a Bachelor of Information Technology (Software Engineering) (Hons) from Queensland University of Technology, Australia.
Asian Experience Awards Testimonials
- Video Interviews: 2023 Winners
- Video Interviews: Asian Experience Awards 2022 Winners
- Video Interviews: Asian Experience Awards 2021 Winners
Asian Experience Awards 2023 Winner: Accor SA – Shanghai Office
Asian Experience Awards 2023 Winner: Avis Malaysia
Asian Experience Awards 2023 Winner: Bank Syariah Indonesia
Asian Experience Awards 2023 Winner: Cathay Cargo
Asian Experience Awards 2023 Winner: Cathay Pacific Airways Limited
Asian Experience Awards 2023: China Mobile International (Singapore) Pte Ltd
Asian Experience Awards 2023 Winner: Eastern Communications
Asian Experience Awards 2023 Winner: Fresenius Medical Care Pte Ltd
Asian Experience Awards 2023 Winner: Income Insurance Limited
Asian Experience Awards 2023 Winner: Kuala Lumpur Convention Centre
Asian Experience Awards 2023 Winner: Krungthai Bank PCL.
Asian Experience Awards 2023 Winner: Medical Center Manila, Inc.
Asian Experience Awards 2023 Winner: MetLife Japan
Asian Experience Awards 2023 Winner: NTT Data
Asian Experience Awards 2023 Winner: OCBC Bank Malaysia
Asian Experience Awards 2023 Winner: Petroliam Nasional Berhad
Asian Experience Awards 2023 Winner: Petroliam Nasional Berhad (PETRONAS)
Asian Experience Awards 2023 Winner: PT Artajasa Pembayaran Elektronis
Asian Experience Awards 2023 Winner: PT Endress+Hauser Indonesia
Asian Experience Awards 2023 Winner: PT PLN (Persero)
Asian Experience Awards 2023 Winner: Shell Malaysia Trading Sdn Bhd
Asian Experience Awards 2023 Winner: Singtel
Asian Experience Awards 2023 Winner: SPTel
Asian Experience Awards 2023 Winner: Tawuniya
Asian Experience Awards 2023: United Overseas Bank (Malaysia) Bhd.
Asian Experience Awards 2022 Winner: Chubb Life Vietnam
Asian Experience Awards 2022 Winner: Yanolja Cloud Pte. Ltd.
Asian Experience Awards 2022: Income Insurance Limited
Asian Experience Awards 2022 Winner: OCBC Bank
Asian Experience Awards 2022 Winner: Krungsri Auto (GO application by Krungsri Auto)
Asian Experience Awards 2022 Winner: Talk2 Solutions Co., Ltd
Asian Experience Awards 2022 Winner: Brown-Forman China
Asian Experience Awards 2022 Winner: Siam Commercial Bank Public Company Limited
Asian Experience Awards 2022 Winner: J&T Express Singapore
Asian Experience Awards 2022 Winner: Allianz PNB Life Insurance, Inc.
Asian Experience Awards 2022 Winner: Zurich Malaysia
Asian Experience Awards 2022 Winner: United Overseas Bank (Malaysia) Bhd
Asian Experience Awards 2022 Winner: Western Digital Tech and Regional Center (M) Sdn Bhd
Asian Experience Awards 2022 Winner: KASIKORN Business-Technology Group
Asian Experience Awards 2022 Winner: PT. AstraZeneca Indonesia
Asian Experience Awards 2022 Winner: Vista Land & Lifescapes, Inc.
Asian Experience Awards 2022 Winner: Petroliam Nasional Berhad
Asian Experience Awards 2022 Winner: INDOSAT OOREDOO HUTCHISON (IM3 Brand)
Asian Experience Awards 2022 Winner: AVIS MALAYSIA
Asian Experience Awards 2022 Winner: HSBC Philippines
Asian Experience Awards 2022 Winner: CIMB Bank Berhad, Singapore Branch
Asian Experience Awards 2022 Winner: Globe Telecom
Asian Experience Awards 2022 Winner: DXC Technology
Asian Experience Awards 2022 Winner: FrieslandCampina Vietnam
Asian Experience Awards 2021 Winner: Allianz PNB Life
Asian Experience Awards 2021 Winner: SAP Customer Experience APJ
Asian Experience Awards 2021 Winner: Progresif Sendirian Berhad
Asian Experience Awards 2021 Winner: TDCX
Asian Experience Awards 2021 Winner: United Overseas Bank
Asian Experience Awards 2021 Winner: Infosys
Asian Experience Awards 2021 Winner: Align Technology
Asian Experience Awards 2021 Winner: China Telecom Global
Asian Experience Awards 2021 Winner: DirectAsia Insurance Singapore
Asian Experience Awards 2021 Winner: BC Card
Asian Experience Awards 2021: Lazada Indonesia
Asian Experience Awards 2021 Winner: NTUC Income
Asian Experience Awards 2021 Winner: HSBC
Asian Experience Awards 2021 Winner: UOB Malaysia
Asian Experience Awards 2021 Winner: Nanyang Technological University, Singapore
Asian Experience Awards 2021 Winner: OCBC Malaysia
Asian Experience Awards 2021 Winner: Prudential Laos
Asian Experience Awards 2021 Winner: Certis
Asian Experience Awards 2021 Winner: Singlife with Aviva
Asian Experience Awards 2021 Winner: CIMB Bank Berhad, Singapore Branch
Awards Highlights
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Frequently Asked Questions
How do I nominate?
You can send an entry via the online nomination form where you have to fill in details about your company and the project, product or service that you wish to enter. You also have to submit a 500 word write up summarizing your project details and why it should win an award.
How many winners per category?
The awards will be given on a country-level basis. There will be one winner per category and its corresponding industry for each country.
I.e.
- Malaysia Customer Experience Award of the Year - Banking
- Singapore Customer Experience Award of the Year - Banking
Can I send two or more entries for our company?
You can send a maximum of three (3) entries. If you are nominating several projects, please enter each entry separately.
What can I nominate?
You can nominate outstanding experience initiatives such as projects, products, services, strategies, campaigns, or case studies that were either:
- launched, in part or full, over the last 24 calendar months
- launched prior to 24 calendar months and had any recent improvements or upgrades