Asian Experience Awards

Asian Experience Awards

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Recognising The Most Outstanding Experience Initiatives in Asia

#AsianExperienceAwards

The Asian Experience Awards

The Asian Experience Awards 2022 will recognise the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders. 

Nomination is open to companies in all industries in Asia. If your company recently launched a unique, standout, or innovative experience initiative for your clients, potential customers, or employees, nominate now!

Categories include:

  • Brand Experience of the Year
  • Customer Experience of the Year
  • Digital Experience of the Year
  • Distribution Experience of the Year
  • Employee Experience of the Year
  • Partner Experience of the Year
  • Product Experience of the Year
  • Service Experience of the Year
  • User Experience of the Year
Submission Opens:
Apr 25, 2022
Submission Closes:
Jul 29, 2022
Awards Presentation Day:
Sep 29, 2022

Watch our trailer for Asian Experience Awards

TESTIMONIALS

On behalf of my colleagues on Allianz PNB Life, I’d like to thank everyone at the Asian Business Review for the honor of...

Gino Riola Allianz PNB Life, Chief Marketing Officer

We at SAP CX are very humbled by the recognition by the Asian Business Review. Thank you to the team because none of thi...

Peggy Renders GM & SVP, SAP Customer Experience APJ

On behalf of Progresif, thank you to the Asian Experience Awards 2021 for recognizing Progresif. It is a big milestone f...

Mohammad Yazdi Yahya Chief HR and Administration Officer (CHRAO), Progresif Sendirian Berhad

It is a good honor to be here representing TDCX to accept this award. Despite all the challenges we have encountered thi...

Lim Chee Gay Group Chief Human Resource Officer, TDCX

UOB is very committed to growing our own timber and we believe strongly in continuous learning. Winning this award is a ...

Benny Chan Head of Channels, Group Channels & Digitalisation, United Overseas Bank

This award goes to both the Infosys team and Tennis Australia. The past 18 months has been challenging for many organiza...

Wilhelmina Duyvestyn AVP Marketing & PR, Infosys Australia & New Zealand

I first want to thank the Asian Experience Awards team for recognising the Align Technology. It’s a wonderful testi...

Raj Pudipeddi Chief Product and Marketing Officer, SVP and Managing Director, Asia Pacific, Align Technology

This is a big honour for us. We are very, very encouraged by the award which recognises the service quality of our front...

Donald Tan Chief Executive Officer, China Telecom Global

It is such an honour. It is great to be recognised for continuing digital innovation. ...

Tanya Godbeer Head of Partnerships, DirectAsia Insurance Singapore

This award will give Paybooc even greater momentum to enable it to drive payment experience around the world.  ...

Kiyoon Sung Executive Manager of Paybooc Department, BC Card

We are very humbled and honored by this award. Winning an Asian Experience Award will continue driving us to study, anal...

Ferry Kusnowo Executive Director, Lazada Indonesia

It’s very heartening for us to win awards for both SNACK and TRIBE in this inaugural Asian Experience Awards and it’s re...

Goh Ze Hui Business Lead & Launcher, NTUC Income

It’s such an inspiration. We are truly grateful for the recognition you have given us. These awards are really a testame...

Peter Faulhaber Head of Wealth and Personal Banking, HSBC

We are honoured to have won this industry award. This recognition is a testament to us being at the forefront of providi...

Cheong Min Ming Head of Retail Digital, UOB Malaysia

For my team, this award is evidence of their resilience and hard work through the years of continuous improvements. This...

Jerome Lo Wai Learning Technologies & Digital Media, Centre for IT Services, Nanyang Technological University, Singapore

It is an honour to be recognised as the Malaysian Banking Digital Experience of the Year given that digital solutions ar...

Chew Siew Khing Head, Accounts, Payables & Receivables, OCBC Malaysia

To us, it validates the work we’ve been doing to try to bring people into the forefront of our innovation and delivery o...

Veejay Madhavan Chief Executive Officer, Prudential Laos

We are really, really, honoured to be recognised for Singapore Employee Experience of the Year in the Business Services ...

Chua Sing Ling Vice President and Head, Singapore Market, Group Human Resources, Certis

Thank you Asian Business Review for the recognition. We are delighted to be recognised for our continuous drive to make ...

Christine Ng Head of New Business & Underwriting, Singlife with Aviva

It is our pleasure to be able to attain this award. It is a huge compliment for the team. This award recognises our...

Merlyn Tsai Head of Consumer Banking, Digital and Customer Experience, CIMB Bank Berhad, Singapore Branch

We are humbled and honoured to receive this award. There are many players, other companies, in this space which all stri...

Alvin Neo Chief Customer and Marketing Officer, NTUC FairPrice

Watch videos from past winners

Asian Experience Awards 2021 Winner: Allianz PNB Life

Asian Experience Awards 2021 Winner: SAP Customer Experience APJ

Asian Experience Awards 2021 Winner: Progresif Sendirian Berhad

Asian Experience Awards 2021 Winner: TDCX

Asian Experience Awards 2021 Winner: United Overseas Bank

Asian Experience Awards 2021 Winner: Infosys

Asian Experience Awards 2021 Winner: Align Technology

Asian Experience Awards 2021 Winner: China Telecom Global

Asian Experience Awards 2021 Winner: DirectAsia Insurance Singapore

Asian Experience Awards 2021 Winner: BC Card

Asian Experience Awards 2021: Lazada Indonesia

Asian Experience Awards 2021 Winner: NTUC Income

Asian Experience Awards 2021 Winner: HSBC

Asian Experience Awards 2021 Winner: UOB Malaysia

Asian Experience Awards 2021 Winner: Nanyang Technological University, Singapore

Why should you enter

SHARE YOUR STORY

Talk about your winning project in an interview that you can share with clients, peers, and colleagues to let them know that you are an award-winning company.

AMPLIFY

Reach potential clients as you let your initiatives be recognised and honoured in Asia.

EXPOSURE

Have the opportunity to be featured in the definitive magazine for business elites in Asia, the Asian Business Review. With its quarterly with circulation of 24,737 copies reaching 98,948 readers and over 245,038 monthly active users in its website, you are sure to reach elite level decision makers in the region. 

Meet the Judges

Guillaume Sachet

Guillaume Sachet

Partner, Head, Customer Practice
KPMG

Sam Lo

Sam Lo

Asean EY Private Assurance Leader and Partner
Ernst & Young LLP

Roger Loo

Roger Loo

Executive Director, Head of Management Consulting Services
BDO Singapore

Loretta Fong

Loretta Fong

Entrepreneurial Group Leader, Assurance,
PwC Hong Kong

Allen Wong

Allen Wong

Deloitte HK and Southern China Consulting Leader and Digital Leader
Deloitte

Guidelines and Pricing

GUIDELINES

  • Nomination is open to companies from all industries in Asia.

  • The entries will be deliberated by a panel of experts from the region’s top accounting firms based on the judging criteria below.

  • Nomination is free of charge. If your company wins, you are obliged to proceed booking the winner's package to maximize the promotional benefits exclusive to winning companies.

ELIGIBILITY

The awards programme is on the lookout for outstanding experience initiatives such as projects, products, services, strategies, campaigns, or case studies that were either:

• launched, in part or full, over the last 24 calendar months

• launched prior to 24 calendar months and had any recent improvements or upgrades

CATEGORIES

The awards will be given on a country-level basis. There will be one winner per category and its corresponding industry for each country.

  • Brand Experience of the Year

  • Customer Experience of the Year

  • Digital Experience of the Year

  • Distribution Experience of the Year

  • Employee Experience of the Year

  • Partner Experience of the Year

  • Product Experience of the Year

  • Service Experience of the Year

  • User Experience of the Year


INDUSTRY CATEGORIES

  • Automotive Services

  • Advertising

  • Aerospace

  • Aerospace & Defense

  • Agriculture

  • Airline

  • Apparel

  • Architecture

  • Automotive & Transport Equipment

  • Banking

  • Broadcasting

  • Brokerage

  • Building Services & Facilities

  • Business Insurance

  • Business Services

  • Cargo Handling

  • Chemicals

  • Commercial Building construction

  • Commercial Real Estate Trust

  • Computer Hardware

  • Computer Services

  • Computer Software

  • Conglomerates

  • Consulting

  • Consumer Products - Durables

  • Consumer Products - Non-Durables

  • Corporate Advisory

  • Data Center

  • Department Stores

  • Dining & Entertainment

  • Diversified Services

  • E-commerce

  • Education

  • Electronic Manufacturing

  • Electronics

  • Energy

  • Engineering

  • Executive Search

  • Financial Services

  • Financial Technology

  • Food & Beverage

  • Food Manufacturing Solutions

  • Food Safety

  • Furniture and Fixture

  • General Insurance

  • Health Products & Services

  • Healthcare

  • Healthcare Technology

  • Heavy Civil Construction

  • Hospitality & Leisure

  • Human Resource Technology

  • Human Resources Consulting

  • Industrial construction

  • Insurance Broker

  • Interior Design

  • Internet/New Media

  • Investment Banking

  • IT Services

  • Life Insurance

  • Legal

  • Logistics

  • Luxury Retail

  • Manufacturing

  • Marine and Offshore Engineering

  • Marine Services

  • Marketing

  • Materials & Construction

  • Media & Entertainment

  • Metals & Mining

  • Motion Picture & Video

  • Music

  • Non-Profit or Government Organizations

  • Oil & Gas

  • Payments

  • Personal Insurance

  • Pharmaceuticals

  • Real Estate

  • Remittance

  • Residential Building Construction

  • Residential Product Manufacturing

  • Retail

  • Shipping

  • Sports

  • Technology

  • Telecommunications

  • Television

  • Training and Development

  • Transportation

  • Utilities

  • Venture Capital

  • Wholesale 

CRITERIA FOR JUDGING

The entries will be reviewed by the judges based on the following:

  • Background - What was the inspiration behind the initiative? Who were the relevant stakeholders and how were their needs identified and understood?

  • Uniqueness & Innovation - What was especially creative or innovative about the initiative?

  • Effectiveness - What were the initiative’s objectives and targets? How were they achieved and what measures have been used to assess its success?

  • Impact - What was the initiative’s impact on your company and industry?

  • Dynamism - Is the initiative flexible to changes and progressive opportunities?

HOW TO ENTER?

1. Go to the online nomination form and read the nomination guidelines.

2. Fill in the required details about the company and contact person for the nomination.

3. Select your category.

4. Provide your project title, 500-word write-up, client feedback (if any), key achievements, and photos of the project that you are nominating.

5. Wait for the nomination confirmation email and acknowledge it once received.

Note:
- Companies may submit up to three (3) entries.
- Each nomination form is valid for one entry only. Fill out the form again if you will nominate another project or in another category.
- Photos are required while supporting documents are optional but will highly increase the chances of winning.
- Nomination is free of charge. If you win, you are obliged to proceed booking your chosen winner’s package option.

  

PRICING

Nomination is free. If your company wins, you are obliged to book the exclusive winner’s package. To know more about the pricing and entitlements, please email [email protected].

*The awarding and interviews with winning companies will be held virtually through digital award presentations. Trophies will be couriered to the winning companies' addresses.

Watch last year's award presentation and interview videos here.

Past Winners

AIA Singapore

  • Singapore Digital Experience of the Year - Financial Services

ALIGN TECHNOLOGY

  • Singapore Brand Experience of the Year - Healthcare Technology

Allianz PNB Life Insurance, Inc.

  • Philippines Brand Experience of the Year - Life Insurance

AYA SOMPO Insurance

  • Myanmar Customer Experience of the Year - General Insurance

BC Card

  • South Korea User Experience of the Year - Payments

Certis

  • Singapore Employee Experience of the Year - Business Services

China Telecom Global

  • Customer Experience of the Year - Telecommunications

CIMB Bank Berhad, Singapore Branch

  • Singapore Customer Experience of the Year - Banking
  • Singapore Product Experience of the Year - Banking

CTBC BANK

  • Taiwan Digital Experience of the Year - Banking

DirectAsia Insurance Singapore

  • Singapore Distribution Experience of the Year - General Insurance

FairPrice Group

  • Singapore User Experience of the Year - Retail

HSBC Philippines

  • Philippines Brand Experience of the Year - Banking
  • Philippines Partner Experience of the Year - Banking

Infosys

  • Australia Digital Experience of the Year - IT Services

Lazada Indonesia

  • Indonesia Digital Experience of the Year - E-Commerce
  • Indonesia Product Experience of the Year - E-Commerce

Nanyang Technological University, Singapore

  • Singapore Digital Experience of the Year - Education

NTUC Income Insurance Cooperative Limited

  • Singapore Digital Experience of the Year - Life Insurance
  • Singapore Product Experience of the Year - Life Insurance

OCBC Bank (Malaysia) Berhad

  • Malaysia Digital Experience of the Year - Banking

Progresif Sendirian Berhad

  • Brunei Employee Experience of the Year - Telecommunications

Prudential Laos

  • Laos Employee Experience of the Year - Life Insurance

SAP Customer Experience APJ

  • Singapore Brand Experience of the Year - Technology

Singlife with Aviva

  • Singapore Service Experience of the Year - Financial Services

Studio Messa

  • Australia Brand Experience of the Year - Dining & Entertainment

Sun Life Malaysia

  • Malaysia Customer Experience of the Year - Life Insurance

TDCX

  • Malaysia Employee Experience of the Year - Data Center

UNITED OVERSEAS BANK (MALAYSIA) BERHAD

  • Malaysia Customer Experience of the Year - Banking

United Overseas Bank

  • Singapore Employee Experience of the Year - Financial Services

UOB Malaysia

  • Malaysia Product Experience of the Year - Financial Services

Contact Us

For more details, contact:

Jane Patiag

+(65) 3158 1386 ext. 217

[email protected]

Meet the Judges

*subject to change

Guillaume Sachet

Guillaume Sachet

Partner, Head, Customer Practice
KPMG

Sam Lo

Sam Lo

Asean EY Private Assurance Leader and Partner
Ernst & Young LLP

Roger Loo

Roger Loo

Executive Director, Head of Management Consulting Services
BDO Singapore

Loretta Fong

Loretta Fong

Entrepreneurial Group Leader, Assurance,
PwC Hong Kong

Allen Wong

Allen Wong

Deloitte HK and Southern China Consulting Leader and Digital Leader
Deloitte

TESTIMONIALS

Asian Experience Awards 2021 Winner: Allianz PNB Life

Asian Experience Awards 2021 Winner: SAP Customer Experience APJ

Asian Experience Awards 2021 Winner: Progresif Sendirian Berhad

Asian Experience Awards 2021 Winner: TDCX

Asian Experience Awards 2021 Winner: United Overseas Bank

Asian Experience Awards 2021 Winner: Infosys

Asian Experience Awards 2021 Winner: Align Technology

Asian Experience Awards 2021 Winner: China Telecom Global

Asian Experience Awards 2021 Winner: DirectAsia Insurance Singapore

Asian Experience Awards 2021 Winner: BC Card

Asian Experience Awards 2021: Lazada Indonesia

Asian Experience Awards 2021 Winner: NTUC Income

Asian Experience Awards 2021 Winner: HSBC

Asian Experience Awards 2021 Winner: UOB Malaysia

Asian Experience Awards 2021 Winner: Nanyang Technological University, Singapore

Asian Experience Awards 2021 Winner: OCBC Malaysia

Asian Experience Awards 2021 Winner: Prudential Laos

Asian Experience Awards 2021 Winner: Certis

Asian Experience Awards 2021 Winner: Singlife with Aviva

Asian Experience Awards 2021 Winner: CIMB Bank Berhad, Singapore Branch

Asian Experience Awards 2021 Winner: NTUC Fairprice

News

Nominate your successful customer experience initiatives at the Asian Experience Awards 2022

Apr 26, 2022
Categories:
Co-Written / Partner

Deadline for entries is on 29 July 2022.


In the past two years, customer experience (CX) has become more imperative to differentiate brands. A survey by Forrester revealed that in the hierarchy of great CX, customers place a...

AIA Singapore’s insurtech investment recognised at the 2021 Asian Experience Awards

Dec 17, 2021
Categories:
Co-Written / Partner

The company earned the Singapore Digital Experience of the Year award in the Financial Services category.


As an industry leader in the health, healthcare and life insurance space, AIA Singapore plays an important role in...

HSBC wins two major titles in the Asian Experience Awards for projects in the Philippines

Dec 15, 2021
Categories:
Co-Written / Partner

It led two major projects—HSBC Wildcats brand campaign and HSBC Disney Marvel partnership—to strengthen its mark in the country.


HSBC led two major projects to strengthen its mark in the country: the HSBC Wildcats brand...

China Telecom Global at the forefront of customer service with its Asian Experience Award win

Nov 24, 2021
Categories:
Co-Written / Partner

Its Customer First, Service Foremost philosophy earns China Telecom Global the Customer Experience of the Year in Telecommunications trophy.


China Telecom Global (CTG) has solidified its status in the realm of customer service...

Infosys wins big for Australian Open 2021 digital innovation partnership at Asian Experience Awards

Nov 23, 2021
Categories:
Co-Written / Partner

It received praise for bridging physical and virtual tennis with its digital experiences.


Using digital as an equaliser to bridge the physical gap, Infosys and Tennis Australia opened new possibilities by leveraging cloud...

TDCX wins award for remarkable employee overall happiness results

Nov 22, 2021
Categories:
Co-Written / Partner

It took home the Malaysia Employee Experience of the Year - Data Center at Asian Experience Awards.


Since its incorporation in 1995, TDCX has been a provider of outsourced services to a diverse clientele. Over the years, TDCX...

Prudential Laos named Lao Employee Experience of the Year - Life Insurance by The Asian Experience Awards 2021

Nov 18, 2021
Categories:
Co-Written / Partner

Prudential Life Assurance Lao Company Limited (“Prudential Laos”) is pleased to be named “LaosEmployee Experience of the Year - Life Insurance” by The Asian Experience Awards 2021. 


The company was recognised for its learning...

AIA new portal wins in the Asian Experience Awards by Asian Business Review for seamless claims process

Nov 10, 2021
Categories:
Co-Written / Partner

AIA’s latest digital innovation raised the standards on claims experience, providing greater peace of  mind with financial assurance so that customers can focus on recovery.


AIA transformed the claims process with its Claims EZ...

FREQUENTLY ASKED QUESTIONS

How do I nominate?

You can send an entry via the online nomination form where you have to fill in details about your company and the project, product or service that you wish to enter. You also have to submit a 500 word write up summarizing your project details and why it should win an award.

How many winners per category?

The awards will be given on a country-level basis. There will be one winner per category and its corresponding industry for each country.

I.e. 

  • Malaysia Customer Experience Award of the Year - Banking
  • Singapore Customer Experience Award of the Year - Banking

Can I send two or more entries for our company?

You can send a maximum of three (3) entries. If you are nominating several projects, please enter each entry separately.

What can I nominate?

You can nominate outstanding experience initiatives such as projects, products, services, strategies, campaigns, or case studies that were either:

  • launched, in part or full, over the last 24 calendar months
  • launched prior to 24 calendar months and had any recent improvements or upgrades

Will there be an awards dinner this year?

We do understand the current situation with COVID-19. Rest assured that our priority remains that of our guest and their safety. So our team will be doing an online awards presentation and video interview through video-conferencing.