BRI Life wins Asian Experience Awards 2024 for mudik protection initiative

It has provided insurance policies for 3,500 travellers and 225 bus crews.

Life insurance company BRI Life took home the win in the Indonesia Customer Experience of the Year - Life Insurance category at the acclaimed Asian Experience Awards 2024 for its innovative Mudik Protection Initiative that has been driven by the company’s commitment to ensuring the safety and well-being of travellers.

The main objective of the initiative is to provide Personal Accident Insurance to enhance the synergy value of Bank BRI, BRI Life's parent company, whilst offering peace and comfort. The targets have been achieved by issuing insurance policies to travellers and bus crews, ensuring they are well-protected throughout the trip

BRI Life has identified and understood the needs of stakeholders thorough analysis of the challenges faced during long-distance travel. The need for health and accident protection has emerged as a primary concern, prompting the insurer to tailor its insurance offerings to address these specific requirements.

It has creatively implemented the mudik protection initiative through the provision of Personal Accident Double Care policies, covering 3,500 travelers and 225 bus drivers and crew members participating in the programme.

The company’s Mudik Protection Initiative has underscored the importance of its commitment to corporate social responsibility (CSR). By prioritising customer well-being over profit, BRI Life has demonstrated that sustainable corporate life encompasses economic, social, and environmental aspects.

This approach has not only enhanced the company's reputation, but has also set a benchmark for the industry, highlighting the significance of integrating CSR into business strategies.

BRI Life as pioneer of this program in the initiative’s flexibility to changes and progressive opportunities, gives another life industry company inspiring to did the same things.

Asian Experience Awards 2024 recognises the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at [email protected].