Adyen Index: Hospitality & Travel Report Malaysia

Adyen Index’s Hospitality and Travel Report for Malaysia highlights that, amidst evolving traveller expectations, businesses now plan to take greater ownership of the payment process, recognising that direct booking strategies will play a major role in reshaping the industry.

AI has also been playing a pivotal role in planning trips, personalising experiences, and resolving issues, prompting businesses to invest significantly in AI. Overall, the Malaysian hospitality sector is rapidly evolving toward a more digital, AI-enabled, and guest-centric model. Success will depend on how effectively businesses modernise payments, leverage data, and deliver personalised, seamless experiences across the entire travel journey.

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