Globe harnesses digital efforts to provide care for employees | Asian Business Review
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Globe harnesses digital efforts to provide care for employees

Its suite of programmes has improved the end-to-end employee experience.

As the COVID-19 pandemic forced businesses to transition to a skeletal and remote work setup, Globe had to employ a swift response to keep its people safe, informed, and engaged. With digital infrastructure as the primary solution, Globe automated its processes to provide its over 8,300 employees with an improved end-to-end employee experience and digitise its way of showing care.

The company had to establish a task force to form mitigation plans and ensure business continuity. Deployment of innovative solutions was a top priority, starting with a visitor manifesto, a comprehensive health declaration portal, and Globe’s first layer of defence should there be a need to conduct on-site business. 

This led to the birth of the Digital Usher for Disasters & Emergencies (DUDE) bot. DUDE was designed and launched in just eight days, which became a game-changer. It automates every employee’s daily health check-ins and reduces errors that may occur during manual application. 

DUDE also paved the way for Globe’s “bot revolution.” Amongst the new bots launched for employee support was WANDA, which is used by employees to commend each other and has democratised recognition as an innate part of the Globe culture.

Another bot launched was the Employee Virtual Assistant (EVA), an AI chatbot that can answer over 400,000 unique queries and allows one to raise tickets directly to HR. This has reduced the average help desk resolution time by over three times.

Meanwhile, Globe’s work-from-home surveys also played a crucial role in launching several programmes. These are HopeChat, a text- and chat-based mental health support service for employees; The Good Vibes Club, a virtual variety show that fostered an online community in lieu of physical events, and; Thursdays by the Desk, a programme that prohibits meetings on Thursday afternoons to reduce meeting fatigue and allow more productive desk time.

The company has also launched a series of initiatives for COVID-19 prevention. This includes Globe Labs, a dedicated RT-PCR lab for accessible and accurate COVID-19 testing to further safeguard employees’ health; #VaccInAction resulting in 99.7% of fully-vaccinated employees; and contact tracing efforts through Globe’s suite of apps GCheck, GTrace, and GAccess.

Meanwhile, Globe also ensured to future-proof employees amidst remote work. It has established the digital learning platform Newton 2.0, which has achieved a record-breaking activation rate of 99% and a training reach of over 295,000 hours.

Globe’s series of initiatives to go beyond the impacts of the pandemic has caught the attention of the Asian Experience Awards 2022, with the company bagging the Philippines Employee Experience of the Year - Telecommunications award.

“With the world slowly easing out of the pandemic, Globe will strive to launch more initiatives designed to promote CARE employees can count on through services and life-enabling ways,” the company said.

The prestigious awards programme aims to highlight the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders.

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