Prudential Laos named Lao Employee Experience of the Year - Life Insurance by The Asian Experience Awards 2021 | Asian Business Review

Prudential Laos named Lao Employee Experience of the Year - Life Insurance by The Asian Experience Awards 2021

Prudential Life Assurance Lao Company Limited (“Prudential Laos”) is pleased to be named “Laos Employee Experience of the Year - Life Insurance” by The Asian Experience Awards 2021. 

The company was recognised for its learning and development initiatives for its employees which supported a working culture of collaboration, openness, empowerment, innovation, learning, and respect. This includes flexible work arrangements which helps increase productivity as employees are allowed to work in their own comfortable space.

The Award also recognized Prudential’s Founder Mentality Program which was launched in December 2020. This is to promote agile working mindset and apply New Way of Working in their work at Prudential. The main goal for this project is to get employees into having an owner’s mindset so they can understand and articulate the bold mission of thinking out of the box strategies, focusing more on customer-friendly centricity. The key learning focus is to learn “fail fast and move fast” whilst empowering innovation and creativity through learning and experiments.

According to the company, these initiatives were rolled out to introduce and embed the theme of “Connect, Grow, and Succeed” to support their employees during the pandemic. This is also to ensure their successful growth through mobility, wellness programs, and flexible arrangements. 

Veejay Madhavan, Chief Executive Officer of Prudential Laos said, “We are both delighted and proud to receive this recognition. This Award shows that people are center to our business and core to the success of our company. With New Way of Working and instilled enthusiasm and flexible arrangement, our employees will be able to grow a wider range of new ideas and deliver value at speed to the Lao community while they can maintain their mental and physical wellbeing.”

The judging panel of the Asian Experience Awards 2021 said: “As the awards recognise the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders in all industries in Asia. Amongst its key achievements include introducing the agile working and founder mentality across the organisation and promotion of empowerment and celebration of innovation, collaboration and creative ideas across the organization. Apart from completing within 72 hours the project to support the Lao community during the pandemic, also remarkable is the promotion of diversity and inclusion in creating a sense of belongingness across the organization.”

About Prudential Laos

Prudential Laos is a wholly owned subsidiary of Prudential plc. Prudential Laos opened its representative office in Vientiane in March 2015 and received its operating license from The Ministry of Finance in April 2016. Prudential Laos began business in May 2016 and offers life and health insurance products that meet the protection and savings needs of the Lao people. Currently Prudential Laos distributes products and services through the network of reputable bank partners, direct sales force as well as its mobile application – Pulse by Prudential.

Please visit for more details on Prudential Laos.

About Pulse by Prudential

Pulse by Prudential (Pulse) is a digital health app and the first service in Asia and Africa to provide consumers with holistic healthcare. With built-in assessment tools through an intelligent AI operating system and delivering real-time data, the app acts as a 24/7 healthcare companion, helping users protect, delay, and protect yourself from illnesses Pulse is part of Prudential's region-wide strategy. To provide healthcare services that are accessible to everyone across Asia. Through the use of leading digital technology and collaborating with leading partners 

Pulse by Prudential was first launched in Malaysia in August 2019 and has been launched in 11 other countries in Asia and 6 in Africa. It is supported by various partners as well as an expanding suite of ancillary services such as screening machines and health assessments. personal health service This includes video consultations with certified doctors and specialists.

Since its launch, Pulse has received over 30 million downloads* in Asia and Africa to date. Pulse is now available for free on the Apple App Store and Google Play Store in Asian countries including Cambodia, Hong Kong, Indonesia, Laos, Malaysia. Myanmar, Philippines, Singapore, Taiwan, Thailand and Vietnam. In the Africa region, it has opened services in countries including Cameroon, Ivory Coast, Kenya, Ghana, Nigeria, Uganda and Zambia.

Find out more or download it for free at the website.

*Information as of August 202

Watch the interview below to know more about their winning project:

Follow the links for more news on

Join Asian Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Hong Kong's Hottest Startups of 2023
Startups with "disruptive applications in the Web 3.0 space" dominate.
Experts rally for change in legal industry’s ‘billable system’ 
A report from UC Hastings College of the Law stated that  "a most-hours-wins system disproportionately disadvantages women partners.”
The ChatGPT effect? Investors bet big on deep tech startups 
An expert from Velocity Ventures believes new startups will build their business models on the chatbot.