Affin Islamic Bank Berhad takes home double wins at Asian Experience Awards 2024

The bank was honoured in the Malaysia Brand Experience of the Year - Banking and Malaysia Product Experience of the Year - Banking categories.

Affin Islamic Bank Berhad (AFFIN ISLAMIC) proudly celebrates two wins at the prestigious Asian Experience Awards 2024, securing awards in the Malaysia Brand Experience of the Year - Banking and Malaysia Product Experience of the Year - Banking categories. These accolades recognise AFFIN ISLAMIC's unwavering commitment to innovation, sustainability, and excellence in Shariah-compliant banking, reinforcing its leadership position in Malaysia’s Islamic banking landscape.  

AFFIN ISLAMIC has consistently set new benchmarks in delivering Shariah-compliant financial products and services to small and medium enterprises (SMEs), retail, and corporate clients.

As a full-fledged Islamic bank, AFFIN ISLAMIC provides a broad spectrum of offerings that adhere to Shariah principles, Musharakah, Mutanaqisah, Istisna’, Ijarah, and Murabahah. These principles underscore the bank's commitment to offering responsible, customer-centric financial services that meet the diverse needs of the Malaysian market.

A trailblazer in brand experience

AFFIN ISLAMIC's recognition as the Malaysia Brand Experience of the Year - Banking is a testament to its ability to deliver on its tagline promise of “Unrivalled Customer Service, Digital Leadership and Responsible Banking with Impact.”

The bank innovates whilst staying true to its core values of Shariah compliance, responsible banking with impact, and financial inclusivity. Through its strategic initiatives, AFFIN ISLAMIC has strengthened its brand by offering differentiated products that resonate with a wide audience, ranging from individual consumers to large corporates.

The Bank’s brand experience aligns with Malaysia’s Financial Sector Blueprint, which aims to position the country as a global hub for Islamic finance. Affin Islamic Bank Berhad contributes 45.1% of the total loans of AFFIN Group. AFFIN ISLAMIC’s ability to introduce cutting-edge, Shariah-compliant products whilst fostering long-term relationships with its customers has positioned it as a major player in shaping the future of Islamic banking. 

Excellence in product innovation

AFFIN ISLAMIC’s second accolade, Malaysia Product Experience of the Year - Banking, highlights its innovative financial solutions that drive both financial empowerment and sustainability. Amongst the standout products recognised are AFFIN Solar Financing-i, AFFIN BizSolar-i, AFFIN Education Financing-i, and AFFIN Personal Financing-i.

These initiatives not only meet current needs but also demonstrate a forward-thinking approach to embracing future opportunities and challenges. By fostering a culture of sustainability, empowerment and adaptability, AFFIN ISLAMIC sets a new standard in the banking industry, meriting recognition for its visionary leadership and impact on the community and environment.

AFFIN ISLAMIC's solar financing solutions, including Solar Financing-i and BizSolar-i, are groundbreaking products designed to make solar energy more accessible to Malaysians. The AFFIN Solar Financing-i solution supports the purchase and installation of solar photovoltaic (PV) systems, enabling both individuals and companies to adopt renewable energy, reduce electricity costs, and contribute to environmental sustainability.

Similarly, AFFIN BizSolar-i offers a capital expenditure financing solution specifically tailored for the purchase and installation of solar PV systems and related costs. With a maximum financing limit of RM5 million and financing structures based on various Shariah principles, AFFIN BizSolar-i enables businesses to invest in solar energy solutions without the burden of upfront costs.

Meanwhile, the Education Financing-i initiative reflects AFFIN ISLAMIC’s dedication to educational empowerment and development. This Shariah-compliant financing solution provides eligible students the financial support to pursue their academic goals, free from the burden of upfront high costs. The bank also advocates for subscription in takaful coverage, ensuring comprehensive protection for students and their families against unforeseen events.

Driving future opportunities

These accolades affirm AFFIN ISLAMIC's visionary leadership and commitment to making a meaningful impact on Malaysia's financial sector with a focus on flexibility, innovation, and ethical banking solutions for customers. The introduction of new products and services, including sustainable finance options, showcases the Bank’s ability to respond to evolving market needs whilst staying true to its core values of ethical banking and ensuring AFFIN ISLAMIC remains at the forefront of the industry.

AFFIN ISLAMIC’s innovative approach not only aligns with global Environmental, Social, and Governance (ESG) standards but also sets a strong example for other financial institutions to follow. With additional products in the pipeline, AFFIN ISLAMIC is set to continue to deliver unparalleled experiences and solutions for the Malaysian market.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at [email protected].