UOB Malaysia’s digital banking platform UOB TMRW recognised at the Asian Experience Awards 2024

UOB TMRW app sets a new standard in digital banking, driving innovation, and customer engagement.

UOB Malaysia has been recognised at the prestigious Asian Experience Awards 2024 for its digital banking app, UOB TMRW, which continues to push the boundaries of what digital banking can offer through its innovative features and exceptional customer experience.

Designed to meet the evolving needs of tech-savvy customers, UOB TMRW offers a modern, efficient, and personalised banking experience. Beyond a banking tool, the app integrates AI-driven personalised financial insights, real-time transaction alerts, and a dynamic rewards programme, keeping customers engaged and informed throughout their financial journey.

The app provides convenient and intuitive features, ensuring a seamless experience for users to onboard and perform everyday transactions. In 2023, UOB TMRW has seen strong adoption with 89% increased in mobile banking app usage and 118% rise in new digital account openings. 

“At UOB Malaysia, digital banking is about creating experiences that naturally fit into our customers’ routines. Whether they are using Scan to Pay for purchases in stores, unlocking exclusive deals on dining, shopping, and travel with Rewards+, or using UOB Insights to track their spending and make informed financial decisions, our UOB TMRW app offers an intuitive platform that brings it all together. This recognition by the Asian Experience Awards reinforces our commitment to continue delivering exceptional and personalised digital banking experience for our customers,” said Elaine Fan, Country Head of Personal Financial Services, UOB Malaysia. 

The UOB TMRW app is highly rated by users, with both Apple iOS and Google Play store ratings currently set at 4.7, reflecting its popularity and effectiveness. These ratings underscore its role in delivering a frictionless and rewarding digital banking experience.

UOB Malaysia took home the Malaysia Digital Experience of the Year - Banking category for this remarkable feat.

The Asian Experience Awards celebrates companies that are leading the way in building a sustainable future. It also highlights businesses that demonstrate outstanding commitment and achievement in environmental, social, and governance practices.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at [email protected].