Brown-Forman Spirits clinches Asian Experience Awards for Woodford Reserve ‘Discover Woodford Reserve’s Spectacle of Senses in China’ brand event

It was able to generate a total of 65 clippings and an AD value of RMB15.57m.

Beverage Company Brown-Forman Spirits Shanghai won the China Brand Experience of the Year - Food and Beverage category at the Asian Experience Awards 2023 for its first-ever brand event for Woodford Reserve in China to create the unprecedented experience of spectacle of senses.

This was the first ever brand event for Woodford Reserve in China, with unique experience at Banyan Tree Nanjing objected to build trade confidence and drive more distribution, to build brand awareness and create social buzz, to build up relationships with key media & KOL to stand out from the industry competition and make a clear statement that Woodford Reserve is the best Bourbon in the world.

The event, which was done for two days, elevated the Woodford Reserve brand image and awareness amongst trade partners, media, and key opinion leaders (KOL) through master-class sessions, cocktail parties, and gala dinner events. A total of 22 trade partners, 13 media titles, and 11 KOLs were invited to attend the event.

Moreover, 65 clippings were generated in total, with RMB15.57m AD value also contributed to the event.

“[The] two-day event successfully delivered [Woodford Reserve] as the most valuable super premium Kentucky bourbon trademark in China,” the company said. 

The Asian Experience Awards seeks to recognise the enterprising initiatives of companies that delivered meaningful brand experiences to their stakeholders.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at [email protected].