Asian Business Review lauds top brand experiences at Asian Experience Awards 2023

The awards programme celebrates innovation and excellence in brand experiences by companies across various industries.

Brand experiences have emerged as the linchpin of success. This is quite evident in Asia, with its diverse markets and consumers, which has become a compelling epicentre for the evolution of brand experiences. In this dynamic landscape, companies are navigating the delicate balance between tradition and innovation. The pursuit of meaningful, memorable brand experiences has become a strategic imperative, forging deep connections with customers across the continent.

The Asian Experience Awards 2023, an event dedicated to recognising ingenious initiatives of companies, was a resounding success as it celebrated the ingenuity, creativity, and dedication in brand experiences in Asia on 5 October 2023 in Marina Bay Sands, Singapore.

The prestigious event invited nominations from companies across all industries in Asia that had recently launched unique, standout, or innovative experience initiatives for their clients, potential customers, or employees.

The awards were decided by a distinguished panel of industry experts renowned for their expertise and insights into brand experiences: Guillaume Sachet - Partner, Head, Customer Practice, KPMG; Loretta Fong - Partner, Entrepreneurial Group of the Assurance Division, PwC Hong Kong; Roger Loo - Executive Director, Head of Management Consulting Services, BDO Singapore; Jiak See Ng - Asia Pacific Financial Advisory Leader, Deloitte Asia Pacific; and Peter Eckert - Partner, Consulting, Ernst & Young Advisory Pte. Ltd.

See the full list of winners here:

ABB
Australia Sales Experience of the Year - Technology

Accor Greater China
China Partner Experience of the Year - Hospitality & Leisure
China Product Experience of the Year - Hospitality & Leisure

Agung Sedayu Group
Indonesia Brand Experience of the Year - Real Estate

AIA Company Limited
Thailand Employee Experience of the Year - Life Insurance

AP (Thailand) Public Company Limited
Thailand Digital Experience of the Year - Real Estate

Bank Syariah Indonesia
Indonesia Customer Experience of the Year - Banking

Brown-Forman Spirits (Shanghai) Co., Ltd.
China Brand Experience of the Year - Food and Beverage

Cathay Cargo
Hong Kong User Experience of the Year - Logistics

Cathay Pacific
Hong Kong User Experience of the Year - Airline

China Mobile International (Singapore) Pte Ltd
Singapore Brand Experience of the Year - Telecommunications

DRB-HICOM EZ-Drive Sdn Bhd (Avis Malaysia)
Malaysia Customer Experience of the Year - Car Rentals

DXC Technology
Brunei-Indonesia-Malaysia Employee Experience of the Year - IT Services

Eastern Communications
Philippines Customer Experience of the Year - Telecommunications

Everise
Singapore Employee Experience of the Year - Business Services

Fatima Fertilizer Company Limited
Pakistan Digital Experience of the Year - Agriculture

FedEx Philippines
Philippines Customer Experience of the Year - Logistics
Philippines Digital Experience of the Year - Logistics
Philippines Employee Experience of the Year - Logistics

Flash Express (Thailand) Company Limited
Thailand Distribution Experience of the Year - Transportation

Fluor Daniel, Inc. - Philippines
Philippines Employee Experience of the Year - Engineering

Frasers Property (Commercial) Thailand
Thailand Customer Experience of the Year - Real Estate

Fresenius Medical Care Pte Ltd
Singapore Product Experience of the Year - Health Products & Services

GoTyme Bank Philippines
Philippines Customer Experience of the Year - Banking

HSBC Life (Singapore) Pte. Ltd.
Singapore Brand Experience of the Year - Life Insurance

Income Insurance Limited
Singapore Digital Experience of the Year - Personal Insurance

Krungsri Auto
Thailand Customer Experience of the Year - Banking

Krungthai Bank PCL
Thailand Service Experience of the Year - Banking

Kuala Lumpur Convention Centre
Malaysia Partner Experience of the Year - Exhibition Centre

Lintasarta
Indonesia Employee Experience of the Year - Telecommunications

Medical Center Manila, Inc.
Philippines Digital Experience of the Year - Healthcare

Mercedes-Benz Singapore Pte. Ltd.
Singapore Product Experience of the Year - Automotive Services

MetLife Japan
Japan Customer Experience of the Year - Life Insurance

Ministry of Energy and Infrastructure
United Arab Emirates Customer Experience of the Year - Energy

NTT DATA, Inc
Singapore Digital Experience of the Year - Technology
Singapore Employee Experience of the Year - Technology

OCBC
Singapore Digital Experience of the Year - Banking
Singapore Employee Experience of the Year - Banking

OCBC Bank Malaysia
Malaysia Customer Experience of the Year - Banking

Petroliam Nasional Berhad
Malaysia Customer Experience of the Year - Oil & Gas
Malaysia Product Experience of the Year - Oil & Gas
Malaysia Digital Experience of the Year - Oil & Gas

Philippine National Bank
Philippines Digital Experience of the Year - Banking

Pluit Village
Indonesia Customer Experience of the Year - Retail

Pru Life UK
Philippines Product Experience of the Year - Life Insurance
Philippines User Experience of the Year - Life Insurance

PT Artajasa Pembayaran Elektronis
Indonesia Product Experience of the Year - Financial Services
Indonesia Service Experience of the Year - Financial Services

PT Bank CIMB Niaga Tbk
Indonesia Digital Experience of the Year - Banking
Indonesia Employee Experience of the Year - Banking

PT Bank OCBC NISP, Tbk
Indonesia Brand Experience of the Year - Banking
Indonesia Product Experience of the Year - Banking

PT Bank Tabungan Negara (Persero) Tbk.
Indonesia Partner Experience of the Year - Banking
Indonesia Service Experience of the Year - Banking

PT Endress+Hauser Indonesia
Indonesia Employee Experience of the Year - Electronic Manufacturing
Indonesia Service Experience of the Year - Electronic Manufacturing

PT PLN (Persero)
Indonesia Digital Experience of the Year - Energy
Indonesia User Experience of the Year - Energy

PT Zurich Asuransi Indonesia, Tbk
Indonesia Digital Experience of the Year - Financial Services

RHB Bank Berhad, Singapore
Singapore Customer Experience of the Year - Banking

Roche Hong Kong Limited
Hong Kong Customer Experience of the Year - Pharmaceuticals

Samsung Malaysia Electronics
Malaysia Brand Experience of the Year - Electronics
Malaysia Service Experience of the Year - Electronics

Shell Malaysia Trading Sdn Bhd
Malaysia Partner Experience of the Year - Energy

Shell Pilipinas Corporation
Philippines Distribution Experience of the Year - Energy
Philippines User Experience of the Year - Energy

Sindh Engro Coal Mining Company
Pakistan Customer Experience of the Year - Metals & Mining

Singtel
Singapore Digital Experience of the Year - Telecommunications

Snappymob
Malaysia User Experience of the Year - Computer Software

Southeast Life Insurance (SE Life)
Thailand Service Experience of the Year - Life Insurance

SPTel
Singapore Customer Experience of the Year - Telecommunications

Tawuniya
Saudi Arabia Digital Experience of the Year - Financial Services

Teleperformance
India Digital Experience of the Year - Business Travel Technology

The Siam Commercial Bank PCL (SCB)
Thailand Digital Experience of the Year - Banking

United Overseas Bank (Malaysia) Bhd.
Malaysia Digital Experience of the Year - Financial Services

United Overseas Bank (Thai) Public Company Limited
Thailand Employee Experience of the Year - Banking

If you are interested in nominating for next year's awards programme, please contact Jane Patiag at +(65) 3158 1386 ext. 217 or [email protected].