Traphaco takes the lead in addressing COVID-19 woes in Vietnam | Asian Business Review

Traphaco takes the lead in addressing COVID-19 woes in Vietnam

It has changed its approach to customers amidst an unpredictable business environment.

Since 2014, Traphaco’s sales policy has been building on the principle of mutual benefit, putting customers at the centre. Traphaco's sales policy guarantees the most profits for pharmacy customers (not including incremental promotions), with stable prices that make Traphaco’s customers feel confident in cooperating with the company.

The company owns a strong distribution system nationwide with 28 branches, selling directly to nearly 30,000 retail pharmacy customers nationwide. To operate such a large distribution system, Traphaco applies a high technology system to manage sales through DMS software. It also applies to ERP in business management.

At the same time, the company understands local market demand and evaluates the capacity of each agent and pharmacy through the business intelligence system to optimise business and sales revenue, reducing inventory and helping utilise capital in the most effective way.

Traphaco also organises seminars and factory visits to allow customers to see the advanced and modern technologies of Traphaco.

Meanwhile, the company was highly appreciated for its ability to flexibly adapt to the epidemic situation during the period of the COVID outbreak in the past two years. Predicting the possibility of a severe epidemic in Vietnam, its Board of Management soon directed it to increase the production line capacity of factories, increase product output, and quickly ship to branches and provinces to increase stockpiles at warehouses. With such initiative and drastic action, all branches from every province had ready products in stock to distribute and supply to pharmacies in their areas when the epidemic actually peaked as predicted. When the crisis occurred, it was the green value chain and the power of digital transformation that helped Traphaco firmly overcome challenges.

The ability to adapt to the changing business environment is also evident in the fact that the business sector has quickly changed its approach to customers, switching to consulting, introducing products and getting orders by phone instead of directly visiting customers during the period of social distancing. The online consulting team was established quickly to meet the needs of online exchange, purchase and sale, and provide support to customers and consumers 24/7. Its marketing tools have also been designed to suit online sales scenarios and to help sales representatives be proactive in their work.

Traphaco’s commitment to helping Vietnam address the COVID-19 pandemic has been recognised by the Asian Experience Awards, as it bags the Vietnam Customer Experience of the Year - Pharmaceuticals award. The prestigious awards programme aims to highlight the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at [email protected].

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