Keysight Technologies leads the way in customer experience and drives success through innovation 

Enabling customers’ business and technological success is at the heart of Keysight’s Leadership Model, driving its mission to accelerate innovation that connects and secures the world.

Technology companies tackle the world’s most critical challenges daily through groundbreaking innovations in artificial intelligence, electric and autonomous vehicles, 6G communications, the Internet of Things (IoT), digital healthcare, electromagnetic defence, quantum computing, and more. These advanced technologies create unprecedented complexity, requiring companies to adhere to stringent compliance and connectivity standards while operating under unpredictable conditions.

Keysight empowers innovators to bring world-changing technologies to life. As a global innovation partner, Keysight collaborates closely with customers, providing market-leading design, emulation, and test environments. These solutions enable customers to develop and deploy products faster and with reduced risk throughout the product lifecycle. Companies can push the boundaries of engineering and deliver exceptional product experiences with Keysight’s technologies, measurement expertise, and tailored solutions. This commitment aligns with Keysight’s Leadership Model, where customer success is at the heart of everything they do and is a shared responsibility across the organisation.

Customer Success is at the Heart of Keysight

Read more: Keysight's Leadership Model | Keysight

Keysight focusses on delivering high-quality, first-to-market solutions at the speed customers demand. The team collaborates seamlessly to develop comprehensive strategies for customer engagement, embodying their commitment to excellence. A prime example of this commitment is the creation of the Customer Experience Centre. This innovative platform facilitates direct interaction with customers, offering them an immersive experience of Keysight’s rich history, visionary goals, and outstanding capabilities in supply chain management, engineering, and product innovation. By providing this interactive experience, Keysight not only builds trust with its customers but also enhances its brand reputation over time.

Adopting an industry-focussed approach, the centre delves into the market segments where Keysight serves, such as commercial communications, aerospace, automotive, semiconductor, and general electronics. It showcases the strategic positioning of its solutions through real-world applications. For instance, the centre displays electric vehicle (EV) and autonomous vehicle (AV) technologies, highlighting Keysight’s advanced testing solutions that ensure the performance, safety, and reliability of these technologies.

Furthermore, the centre underscores the value of Keysight’s world-class supply chain and engineering excellence, which drive innovation, ensure high quality, and enhance agility—key factors for the company’s success. It provides customers with the opportunity to experience comprehensive solutions across wireless, semiconductor, automotive, and software technologies all in one place. This fosters customer engagement through knowledge exchange, networking, and inspiration, thereby reinforcing Keysight’s leadership in the industry.

Additionally, as a mega-site, Keysight Malaysia hosts numerous customer visits. During these visits, customers are introduced to a high-tech manufacturing environment and best practices in supply chain management. They also have the opportunity to hear from industry and subject matter experts about the latest trends and challenges in supply chain management and to explore Keysight’s latest technology and solution offerings.

This approach reinforces Keysight’s commitment to delivering products, solutions, services, and experiences of the highest quality and greatest value to our customers, solidifying Keysight’s position as a global industry leader. Consequently, this has led to direct new business conversions, increased new account creation, and enhanced customer loyalty through scalable experiences.

This achievement serves as a testament to Keysight’s ability to elevate its brand experience and foster greater trust in the brand. It has been recognised by the prestigious Asian Experience Awards 2024 with the Malaysia Customer Experience of the Year - Electronic Manufacturing category title.

The coveted awards programme recognises the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at [email protected].