Exceptional brand experiences lauded at Asian Experience Awards 2025

The awards programme shone a spotlight on the outstanding companies and experience initiatives.

Across Asia, companies are elevating their role beyond delivering products and services to shaping experiences that leave a lasting impact. By placing people at the centre, they are redefining how value is created.

Recognising the most ingenious initiatives, the Asian Experience Awards 2025 took centre stage, honouring companies across Asia that are redefining how meaningful brand experiences are created and delivered.

Hosted by Asian Business Review, the Awards Ceremony gathered esteemed innovators and trailblazers for a showcase of excellence on 25 September 2025 at the Marina Bay Sands Expo and Convention Centre in Singapore.

The awards programme celebrates organisations that have transformed their clients, customers, and employees’ experiences through unique, standout, and innovative efforts.

The distinguished panel of judges for this year’s event included: Roger Loo, Executive Director, Head of Management Consulting Services, BDO; Loretta Fong, Sustainability Assurance Leader, PwC Hong Kong; Andrew Tan, Partner, Consulting, Ernst & Young Advisory Pte. Ltd.; Dorothy Peng, Partner, Customer Strategy & Design, Deloitte Singapore;  Guillaume Sachet, Partner, Corporate Transformation, KPMG in Singapore; and Chow Khen Seng, Partner, RSM.

Congratulations to all the winners!

ASIAN EXPERIENCE AWARDS 2025 WINNERS

AETOS Holdings Pte Ltd
Singapore Employee Experience of the Year - Safety & Security

AIA Investment Management (Thailand)
Thailand Product Experience of the Year - Financial Services

Amana Takaful Insurance
Sri Lanka Customer Experience of the Year - General Insurance

Antom
Singapore Digital Experience of the Year - Payments
Singapore Service Experience of the Year - Payments

Asuransi Astra
Indonesia Customer Experience of the Year - General Insurance

B'yond Platforms
Singapore User Experience of the Year - Telecommunications

BRI Life
Indonesia Customer Experience of the Year - Life Insurance
Indonesia Digital Experience of the Year - Life Insurance

CelcomDigi Berhad
Malaysia Customer Experience of the Year - Telecommunications
Malaysia Digital Experience of the Year - Telecommunications

Citibank Singapore Limited
Singapore Customer Experience of the Year - Banking
Singapore Digital Experience of the Year - Banking
Singapore Service Experience of the Year - Banking

ConnectOS Regional Headquarters
Philippines Employee Experience of the Year - Outsourcing

Converge ICT Solutions. Inc
Philippines Product Experience of the Year - Technology

CRC Sports Co., Ltd.
Thailand Brand Experience of the Year - Retail
Thailand Customer Experience of the Year - Retail

e&
United Arab Emirates Service Experience of the Year - Telecommunications
United Arab Emirates User Experience of the Year - Telecommunications

Eastern Communications
Philippines Brand Experience of the Year - Telecommunications
Philippines Customer Experience of the Year - Telecommunications

Expereo International B.V. (Expereo Singapore Pte Ltd)
Singapore Employee Experience of the Year - IT Services

Fluor Daniel, Inc. - Philippines
Philippines Brand Experience of the Year - Engineering

FWD Life Insurance (Cambodia) PLC.
Cambodia Customer Experience of the Year - Life Insurance

GERMAN-MALAYSIAN INSTITUTE
Malaysia Brand Experience of the Year - Education

GRANDTAG FINANCIAL CONSULTANCY (SINGAPORE) PTE LTD
Singapore Partner Experience of the Year - Insurance Broker

Hitachi Energy Vietnam
Vietnam Employee Experience of the Year - Manufacturing

Hong Leong Bank Berhad
Malaysia Employee Experience of the Year - Banking

HSBC Life (Singapore) Pte. Ltd.
Singapore Customer Experience of the Year - Financial Services
Singapore Service Experience of the Year - Financial Services

Kaspersky
Singapore Product Experience of the Year - IT Services

Krungsri Auto (GO by Krungsri Auto Application)
Thailand Customer Experience of the Year - Banking

Kyndryl Holdings
Singapore Digital Experience of the Year - IT Services

Lenovo
Singapore Customer Experience of the Year - Retail

Malaysia Airlines Berhad
Malaysia Brand Experience of the Year - Airline
Malaysia Brand Experience of the Year - Aviation

Megaworld Lifestyle Malls
Philippines Brand Experience of the Year - Dining & Entertainment
Philippines Customer Experience of the Year - Retail

Ministry of Energy and Infrastructure
United Arab Emirates Customer Experience of the Year - Business Services

MTR Corporation
Hong Kong Digital Experience of the Year - Transportation
Hong Kong Product Experience of the Year - Transportation

MUFG Pension & Market Services
Australia Brand Experience of the Year - Financial Services

NTUC LearningHub Pte Ltd
Singapore Brand Experience of the Year - Training and Development

ofi Vietnam
Vietnam Employee Experience of the Year - Agriculture

Pan Asia Banking Corporation
Sri Lanka Digital Experience of the Year - Banking

Prudential Vietnam Assurance Private Limited
Vietnam Customer Experience of the Year - Business Insurance
Vietnam Digital Experience of the Year - Business Insurance

PT APLIKANUSA LINTASARTA
Indonesia Product Experience of the Year - Telecommunications

PT Bank CIMB Niaga Tbk
Indonesia Employee Experience of the Year - Banking

PT Bank DBS Indonesia
Indonesia Digital Experience of the Year - Banking

PT Bank Mandiri (Persero) Tbk
Indonesia Customer Experience of the Year - Banking

PT Bank Syariah Indonesia Tbk
Indonesia User Experience of the Year - Banking

PT FWD Insurance Indonesia
Indonesia Brand Experience of the Year - Financial Services
Indonesia Product Experience of the Year - Financial Services

PT Pertamina Patra Niaga
Indonesia Digital Experience of the Year - Oil & Gas

PT PLN INDONESIA POWER UBP SURALAYA
Indonesia Digital Experience of the Year - Energy
Indonesia User Experience of the Year - Energy

PT PLN Indonesia Power - UBP Priok
Indonesia Product Experience of the Year - Energy

PT SKS Listrik Kalimantan
Indonesia Customer Experience of the Year - Energy

RHB Singapore
Singapore Brand Experience of the Year - Banking

Samsung Malaysia Electronics
Malaysia Customer Experience of the Year - Electronics
Malaysia Service Experience of the Year - Electronics

SAS Institute
Singapore Brand Experience of the Year - Technology
Singapore Digital Experience of the Year - Technology

Satin Creditcare Network Limited
India Digital Experience of the Year - Technology

SBS Transit
Singapore Digital Experience of the Year - Transportation

Scoot Pte Ltd
Singapore Customer Experience of the Year - Airline
Singapore User Experience of the Year - Airline

Sinar Mas Land
Indonesia Brand Experience of the Year - Real Estate

Singlife
Singapore Digital Experience of the Year - Insurtech
Singapore User Experience of the Year - Financial Services

Singtel
Singapore Customer Experience of the Year - Telecommunications
Singapore Digital Experience of the Year - Telecommunications
Singapore Sales Experience of the Year - Telecommunications

SM Supermalls
Philippines Brand Experience of the Year - Retail
Philippines Brand Experience of the Year - Marketing

SOUTHEAST LIFE INSURANCE PUBLIC COMPANY LIMITED
Thailand Customer Experience of the Year - Life Insurance

Standard Chartered Hong Kong
Hong Kong Customer Experience of the Year - Banking

Suzlon Energy Australia Pty Ltd
Australia Service Experience of the Year - Renewable Energy

Swift
Malaysia Customer Experience of the Year - Financial Technology
Malaysia Digital Experience of the Year - Financial Technology

Takeda (Thailand) Limited
Thailand Brand Experience of the Year - Healthcare

Tawuniya
Saudi Arabia Digital Experience of the Year - General Insurance

The Hongkong and Shanghai Banking Corporation Limited
Philippines Brand Experience of the Year - Banking
Philippines Partner Experience of the Year - Investment Banking

The Mills Fabrica
Hong Kong Customer Experience of the Year - Retail

United Overseas Bank (Thailand)
Thailand Employee Experience of the Year - Banking

UNO Digital Bank
Philippines Digital Experience of the Year - Financial Services

UOB Vietnam
Vietnam Digital Experience of the Year - Banking

Vantive Sdn Bhd
Malaysia Partner Experience of the Year - Healthcare

Vi Business
India Customer Experience of the Year - Telecommunications

Vietnam International Bank (VIB)
Vietnam Brand Experience of the Year - Banking

Vikki Digital Bank
Vietnam Product Experience of the Year - Banking

Vietnam Prosperity Joint-Stock Commercial Bank (VPBank)
Vietnam Customer Experience of the Year - Banking

Asian Experience Awards is presented by Asian Business Review. For more information on the awards programme, you may contact Marni Marco at +(65) 3158 1386 or [email protected].