BRI Life takes home 2 wins at Asian Experience Awards 2025

The company was commended for driving digital innovation in the field and its insurance protection for travellers and bus crews.

BRI Life emerged victorious at the Asian Experience Awards 2025 for its exemplary efforts in the 2025 BUMN Joint Homecoming Programme and in promoting digital transformation, which respectively bagged the Indonesia Customer Experience of the Year - Life Insurance and Indonesia Digital Experience of the Year - Life Insurance accolades.

2025 BUMN Joint Homecoming

BRI Life, a subsidiary of PT Bank Rakyat Indonesia (Persero) Tbk, supported the 2025 BUMN Joint Homecoming Programme themed "Safe Homecoming to Destination with BUMN in 2025" by ensuring a safe and smooth journey for homecoming travellers.

This year, BRI facilitated the departure of approximately 5,000 travellers and 300 bus crew members from various departure points in Jakarta to destinations such as Surabaya/Madura and Wonogiri. For passenger safety, BRI Life provided personal accident insurance protection through its Double Care insurance product, which covers both travellers and bus crews.

The Double Care insurance coverage includes compensation for accidental death during the trip, coverage in the case of permanent disability due to an accident, as well as partial compensation for injuries without loss of body parts, based on policy terms.

In addition, BRI Life also offers Acci Care, a personal accident insurance product that can be easily purchased by the public through the BRImo (BRI Mobile) app.

The strong coordination between BRI and BRI Life ensured that the 2025 BUMN Homecoming was not only about reaching destinations but about arriving with confidence, care, and protection.

Digital innovation in insurance

BRI Life has also been honoured for its consistent efforts in driving digital innovation within the insurance sector, exemplifying digital efficiency, digital transparency, and digital sustainability.

"We will continue to innovate to provide the best protection for customers by utilising the latest technology,” BRI Life President Director Aris Hartanto said.

“Through digital applications and services, BRI Life makes it easier for customers to access policy information, make claims, and make premium payments online and get protection more efficiently," he added.

Hartanto further emphasised that digital transformation at BRI Life is part of the company's broader vision to expand financial inclusion and make insurance more accessible to all communities. 

BRI Life leverages various digital platforms to enable customers to conveniently access policy information, submit claims, and make premium payments—all from their devices.

The digitalisation of processes—from claims handling to policy management and customer service—plays a critical role in improving operational efficiency within the insurance value chain. These advancements streamline internal processes whilst enhancing the overall customer experience.

Furthermore, in line with its parent company, PT Bank Rakyat Indonesia (Persero) Tbk, BRI Life continues to develop digital capabilities through strategic synergies. 

One notable part of this is integration with BRImo, BRI’s digital banking application, where customers can access BRI Life’s digital insurance products, such as Life Care and ACCI Care.

BRI Life strongly believes that digitalisation is no longer an option but essential, and it leverages technology to provide reliable protection anytime, anywhere.

The Asian Experience Awards serves as a platform that honours ingenious initiatives of creative companies. It gives the rightful recognition to those that deliver meaningful brand experiences to their stakeholders.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Marni Marco at [email protected].