UOB Vietnam bags win at Asian Experience Awards 2025 for mobile banking platform launch

Its UOB TMRW Vietnam app empowers customers to lead smarter financial lives through an app that is intuitive, intelligent, and tailored to their needs.

UOB Vietnam took home the Vietnam Digital Experience of the Year - Banking title at the coveted Asian Experience Awards 2025 for the successful launch of its new banking app — UOB TMRW Vietnam — that is personalised for all financial needs, which has positioned the company as a key player in delivering high-impact digital experiences in a competitive and fast-growing market.

UOB TMRW Vietnam delivers personalised, proactive, and user-friendly financial services aligned with Vietnam’s cashless and digital transformation agenda. This strategic launch follows UOB’s integration of Citibank’s retail banking business.

The app features Smart Insights through artificial intelligence (AI)-driven alerts, reminders, and tailored financial recommendations; Rewards+, where customers can enjoy curated UOB Card deals and rewards; a seamless and efficient design; and easier management of cards and accounts.

UOB TMRW Vietnam is built for efficiency, streamlining everyday banking through automation. Its digital product offerings are also designed to meet the lifestyle and financial needs of emerging affluent, affluent, and privileged customers.

At the same time, the new app is built entirely around customer-centric design principles,offering a seamless, simple and personalised digital experience, where dashboards, product recommendations, and insights adapt in real time based on user behaviour.

“More than just a banking app, UOB TMRW Vietnam redefines how customers interact with their finances – seamlessly, securely, and smartly,” the company said.

The Asian Experience Awards recognises the ingenious initiatives of creative companies in delivering meaningful brand experiences to their stakeholders.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Marni Marco at [email protected].