VPBank hailed at Asian Experience Awards 2025 for digital transformation project

Its Paperless & Biometric Transaction Initiative has enhanced customer experience, enabled 100% paperless transactions, and digitised processes.

Vietnam Prosperity Joint-Stock Commercial Bank (VPBank) triumphs at the coveted Asian Experience Awards 2025 with the Vietnam Customer Experience of the Year - Banking accolade for its Paperless & Biometric Transaction Initiative designed to fully digitise the entire in-branch transaction process.

Through the project, VPBank aims to enhance customer experience in traditional banking channels by deploying modern devices and technologies at every customer touchpoint, integrated with its digital platforms such as appointment booking, queue management, VPBank NEO, and in-branch tablet devices. Transactions are authenticated via FaceID, OTP, or biometric verification, ensuring both convenience and security.

It also eliminates the use of paper documents, allowing customers to now receive instant transaction confirmations via email complete with digitally signed electronic documents. This reduces operational risks in customer identification and post-transaction control.

The initiative has seen remarkable results, including the reduction of transaction processing times by 40%, achieved through faster KYC verification, elimination of printing, and streamlined document control. Other outcomes include monthly savings of approximately 90,000 sheets of paper, positive feedback after use of services from 95% of customers, and a 50% reduction in internal processing times and operational risk management efforts. Internally, the bank has also seen significant improvement in employee productivity and a strengthened competitive advantage in attracting and retaining customers.

Through this initiative, VPBank reinforces its pioneering role in advancing ESG practices in Vietnam. By eliminating paper documents and actively reducing environmental waste, the bank demonstrates a firm commitment to sustainability. Beyond its own operations, VPBank is driving the digitisation of in-branch banking services across the industry, setting a benchmark for convenient, paperless transactions. This not only enhances customer experience but also establishes VPBank as a leading force in embedding environmental responsibility into everyday banking. Founded as one of Vietnam’s earliest joint-stock commercial banks, VPBank has maintained a track record of sustainable growth over the past 32 years. Today, VPBank ranks amongst the country’s leading commercial banks in terms of total assets, operational efficiency, and profitability. It is especially active in the retail and SME segments and is a frontrunner in digital transformation—delivering fast, accessible, and innovative financial solutions to its customers.

As of 30 June 2025, VPBank had total consolidated assets of exceeding USD 42b, making it one of the largest joint-stock commercial banks in Vietnam. The bank also has one of the strongest capital positions amongst private banks, with total equity of more than USD 5.8b. VPBank continues to strengthen its balance sheet, creating a solid foundation for long-term and sustainable growth.

The Asian Experience Awards recognises the ingenious initiatives of creative companies in delivering meaningful brand experiences to their stakeholders.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Marni Marco at [email protected].