PT Aplikanusa Lintasarta brings home win at Asian Experience Awards 2025

Its B2B enterprise marketplace LAMPU has become the new sales channel for all company products and solutions.

PT Aplikanusa Lintasarta won the Indonesia Product Experience of the Year - Telecommunications at the coveted Asian Experience Awards 2025. The recognitions highlight Lintasarta AI Marketplace Universe (LAMPU), the company’s pioneering B2B enterprise marketplace that has redefined how digital solutions are delivered to customers.

Transforming enterprise digital experience

Strengthening its position as AI Factory of Indosat Ooredoo Hutchinson Group, LAMPU is the first digital native platform originally developed in Indonesia that brings together Lintasarta’s 4Cs offering —- Connectivity, Cloud, Cybersecurity, and Collaborations (AI-based ecosystem partner solutions) — into a single integrated and automated platform interface. It transforms manual processes into a fully automated web interface, allowing enterprise customers to purchase, upgrade or change services instantly without waiting for internal intervention.

What once took two to three weeks for activation or service upgrades (such as Starlink) now happens in just one minute. This breakthrough has led to higher customer satisfaction, stronger operational efficiency and seamless consumption management.

CEO-led innovation

LAMPU originated from the vision of Lintasarta President Director & CEO, Bayu Hanantasena, who directed the initiative to improve customer experience by simplifying and accelerating service delivery. The platform has since become a new sales channel for all company products and solutions, driving revenue growth whilst maintaining compliance and strong corporate governance.

Today, LAMPU is fully integrated with Lintasarta’s CRM system for revenue and usage reporting, with continuous enhancements to expand across internal and partner products.

Supporting Indonesia’s digital & AI ecosystem

Beyond improving customer experience, LAMPU also supports digital and AI Startups in Indonesia, providing them with a reliable channel to market and scale their innovations.

“LAMPU now drives revenue growth and improves customer experience at Lintasarta, whilst providing a channel that supports the development of digital and AI startups in Indonesia,” the company said.

The Asian Experience Awards recognises the ingenious initiatives of creative companies in delivering meaningful brand experiences to their stakeholders.
The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Marni Marco at [email protected].