Dollada Bhuvasethasai, Executive Vice President of Customer Insights at Krungthai Bank PCL, unveils the transformative WE CARE initiative, a powerful tool for customers to provide instant feedback via scanning QR codes, which earned them the Thailand Service Experience of the Year – Banking award at the Asian Experience Awards.
Through QR Codes, a mobile app, and chatbot services, Krungthai is revolutionising banking, fostering exceptional customer satisfaction and redefining the future of banking experiences.
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