Citibank Singapore Limited triumphs at Asian Experience Awards 2025 with 3 wins

The bank was lauded for Citi Mobile® App and its initiatives aiming to enhance client experiences.

Citibank Singapore Limited was lauded at the Asian Experience Awards 2025 with the Singapore Customer Experience of the Year - Banking, Singapore Digital Experience of the Year - Banking, and Singapore Service Experience of the Year - Banking accolades.

The Citi Mobile® App

Amongst the bank’s award-winning initiatives is The Citi Mobile® App, designed as a gateway for diversification of wealth, personalised wealth journeys and truly seamless global possibilities.

Every touchpoint within the app has been redesigned to be simpler, personalised for Citi’s clients. Through the app, clients can enjoy seamless digital onboarding with Singpass, top-ups for Citibank Global Wallet and Citibank Brokerage, sorting and filtering of Investment Funds, instant transaction authorisation, as well as instant cross-border transfer capabilities for selected transactions.

Notably, Citi is amongst the first in market to unveil a reimagined pre-login experience on The Citi Mobile® App with an integration of wealth-building features and personalised wealth insights. 

Enhancing engagement across every client interaction

In a move to elevate its client experience, Citi recently launched its AI-powered 24/7 Chatbot. This digital assistant delivers instant responses to common queries and routes further complex queries to respective customer service officers or Citi’s Client Advisors, ensuring comprehensive and dedicated support to address clients.

Additionally, in Citi’s effort to enhance communication with clients, Citi introduced WhatsApp Business for clients to securely connect with their Client Advisors.

Gourab Kundu, Asia South Head of Digital Growth, shared his thoughts on the awards: “This win is a testament to the team’s focus in delivering an integrated digital experience that is trusted, secure, and always available for our wealth clients.”

The Asian Experience Awards serves as a platform that honours ingenious initiatives of creative companies. It gives the rightful recognition to those that deliver meaningful brand experiences to their stakeholders. 

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Marni Marco at [email protected].