HubSpot
It provides social media, search engine optimization, blogging, SEO tools, website content management, marketing automation, email, reporting and analytics and customer relationship management (CRM) software.
Should AI be blamed for marketing pitfalls? Expert says not really
It’s unfair to blame AI for the mistake because it relies on humans to train it.
Should AI be blamed for marketing pitfalls? Expert says not really
It’s unfair to blame AI for the mistake because it relies on humans to train it.
How text messaging helps drive sales growth
Before engaging with texts, Semrush chief sales officer Channing Ferrer said salespeople should learn how to navigate data to their advantage.
Will generative AI’s popularity kill the metaverse?
Metaverse is being overshadowed by successes of generative AI, but experts said both technologies can still be used in different situations.
How APAC brands can improve connections with consumers globally
Experts advise analysing market complexity by considering laws, political risks, and cultural references of the market they want to enter.
Fintech firm trains sales teams uniquely from competitors
Acrisure provides an educated path for its salespeople, making sure they get engaged.
How consistent audience-centric data improves business earnings
Building an audience-centric customer relationship management system will make it easier to spot customer patterns, Adverity’s Mark Debenham said.
Adopting Spotify-like marketing proven effective to connect with consumers: expert
Marketers should create tailored messages for their consumers to effectively reach prospects and existing customers.
Dealing with impatient customers? Invest in AI to streamline services
HubSpot’s Kipp Bodnar said feedback from AI chatbots will help marketing teams improve their services.
Three AI gaps that need marketer’s authentic intervention
Fact-checking, researching, and adding authentic inputs will humanise the pantomiming AI, SurveyMonkey experts said.
Data-backed strategies needed in workplace setup decisions: expert
A human resources expert advised using data and listening to employees when deciding on workplace schemes.
Evolving consumer behaviour drive demand for advanced AI tools
Tech firm HubSpot produced new AI tools for proactive consumer services.
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1. Indonesia told to tap communities in clean energy transition 2. Hong Kong Residency rule could boost office sector 3. Financial crimes to continue to squeeze bank profits 4. Leading travel innovators honoured at TDM Travel Trade Excellence Awards 2024 - Asia 5. China's personal insurance sector to grow 5% to 10% annuallyResource Center
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Feb
20
Event News
Event News
Takaful Ikhlas General Berhad earns accolade at Malaysia Management Excellence Awards 2024
![Takaful Ikhlas General Berhad earns accolade at Malaysia Management Excellence Awards 2024]()
Co-Written / Partner
The takaful operator won for fostering innovation and exemplary customer experience in the takaful services sector.
The takaful operator won for fostering innovation and exemplary customer experience in the takaful services sector.
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1. Indonesia told to tap communities in clean energy transition 2. Hong Kong Residency rule could boost office sector 3. Financial crimes to continue to squeeze bank profits 4. Leading travel innovators honoured at TDM Travel Trade Excellence Awards 2024 - Asia 5. China's personal insurance sector to grow 5% to 10% annuallyAwards
Feb
20
Commentary
ASEAN businesses should not underestimate opportunities 'Down Under'