Evolving consumer behaviour drive demand for advanced AI tools | Asian Business Review

Evolving consumer behaviour drive demand for advanced AI tools

Tech firm HubSpot produced new AI tools for proactive consumer services.

Transforming consumer demands has transformed the way businesses offer their services. This is why new Generative AI tools have started to step in to improve businesses' approach with customers.

An example of this upgraded AI tool is HubSpot's own AI-powered product which has features such as AI Assistants, AI Agents, AI Insights, and ChatSpot. Under AI Assistants, it will help create images, draft content, and blog ideas.

AI Agents will assist SMEs with automation and customer service performance. Its first agents will be rolled out in early 2024.

HubSpot CEO Yamini Rangan said AI is a proactive way to address customers' concerns such as "frustrating customer service interactions."

Data from HubSpot showed that 96% of Singapore business leaders are finding it more difficult to reach prospects and existing customers.

"Believe it or not getting people to buy your product is not the biggest challenge facing companies today. It is getting them to use it to engage with it... This is where you need to be proactive," Rangan told over 11,000 attendees of INBOUND 2023 at the Boston Convention and Exhibition Center.

"Be proactive with more insights. Make every conversation count and AI can absolutely help you," she added.

Andy Pitre, executive VP for product at HubSpot, said the new AI tool will help agents work faster and automate their work.

HubSpot AI includes dozens of features from assistants that help to create faster tasks, agents to help with automation, and create predictive insights, and a chatbot that combines smart CRM with chat and GPT.

Investment in AI tech is already growing, especially in the digital-first market such as Singapore, where more than 60% of marketing and sales professionals have tapped generative AI tools.

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