Will generative AI’s popularity kill the metaverse? | Asian Business Review

Will generative AI’s popularity kill the metaverse?

Metaverse is being overshadowed by successes of generative AI, but experts said both technologies can still be used in different situations.

As generative AI gains ground across all industries, Janet Kang, managing partner at business consulting firm Mach49, said its successes may have overshadowed the use of the metaverse in the market.

However, she pointed out that this does not mean that the metaverse will be obliterated by AI. In fact, a lot of projects lie ahead using the two technologies, she said.

“I don’t think it’s one killing the other. In fact, [the technologies can] fit in a box in a lot of situations,” Kang told the audience at HubSpot’s INBOUND 2023 forum in Boston, Massachusetts recently.

Meanwhile, tech firm Beamable CEO Jon Radoff described generative AI as a social technology as it can help people occupy a space of AI models that have been cultivated from different cultures.

“Many forms of AI in which I’m learning, generative AI in particular, is a social technology that lets us happen to use knowledge. Just to that extent, it’s like reading books… It’s the fact that social technologies are consistently central to our lives,” he said during the same session.

Future of AI

More people use generative AI multiple times each day, but Radoff said the technology may need to be evolved in the future instead of mimicking the information people feed it with.

“I want AI models that learn from me, reflect my tastes and my interests, and have access to personal knowledge and data that I might not be willing to give to a central service provider,” Radoff said at the forum.

“Then, making these open source AI models accessible using microphones and personal computers. It's going to be important because then we can talk about having AI agents reflect us, act on our behalf, know everything about us, and keep that information private and work in our interests,” he added.

Immersive tools for marketers

Ben Harmanus, principal editorial lead at HubSpot’s New Media, proceeds to cap the forum with his last question on which tools can marketers use. In response, Radoff said a structured large language model should be followed when attracting consumers. That means chatting with customers several times daily.

He also suggested journaling, which marketers can do on a regular basis. It will also help marketers to create approaches to problem-solving.

Kang also cited generative AI to help marketers personalize experiences delivered to clients. The technology also helps with creating less boring copies when dealing with clients, added Kang.

“There are so many tools and AI tools to create such rich content. We’ve run out of excuses for boring content,” she said.

Follow the link for more news on

Join Asian Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Alfamart’s rapid expansion never overtakes quality service
With 19,087 across Indonesia and 1,680 more in the Philippines, the minimarket operator marks 25 years as a top choice for shopping.
Budget 2024: 3 tax strategies to offset BEPS 2.0 effects
Should the directive be implemented, selected MNEs will be subject to a global minimum tax of 15%.
HK scraps MPF Offsetting Scheme to enhance employee protection
Starting 2025, employers are no longer allowed to offset long service and severance payments from its Mandatory Provident Fund contributions.
HR & Education
Singapore’s health data bill mandates regulated information sharing
To ensure data disclosure and sharing, the Ministry of Health can impose up to $1m in fines for non-compliance.