Redefining insurance services in the digital age: Building a customer-centric digital ecosystem with Zurich Edge

PT Zurich Asuransi Indonesia Tbk (Zurich Indonesia) wins Indonesia Digital Experience of the Year under the Financial Services category at the Asian Experience Awards 2023.

In today's rapidly evolving digital landscape, customer expectations for seamless and efficient online services have skyrocketed. The emergence of insurtech and aggregators has intensified competition in the insurance market, challenging companies to redefine their customer engagement strategies. 

In response, Zurich has launched Zurich Edge, bringing together their new suite of technology capabilities and insurance expertise to provide partners and their customers with a refreshed, seamless, and elevated approach to digitally embedded insurance.

The use and application of digitally embedded protection solutions have grown exponentially as partner companies seek to integrate distinctive offerings into their online ecosystems and provide customers with a streamlined one-stop-shop experience. Available across all Asian markets where Zurich operates, Zurich Edge was launched to give a fresh perspective on insurance, converging the latest in digital innovation with deep proposition expertise to create tailored solutions that add value to a partner’s business. 

The Zurich Edge offering for partners is underpinned by four core pillars:

1. Renowned Expertise
   Zurich Edge solutions leverage a blend of hyper-local expertise, deep regional capabilities, and unmatched global scale to bring partners the best in insurance.
    
2. Refreshed Solutions
   Taking a fresh approach to propositions, Zurich Edge combines products and services to make insurance how it should be – personalised, relevant, and uniquely tailored for partner’s customers.
    
3. Reimagined Technology
   Zurich Edge delivers seamless and agile integration with open architecture and full-stack platforms, so our partners can focus on running their business. 
    
4. Redefined Partnerships
   We develop partnerships that open new doors and maximise opportunity, Zurich Edge is powered by a team of digital insurance experts that are focused on what's important - delivering long-term success.

The Zurich Edge platform was recently used for the launch of proteksi.zurich.co.id, where Zurich Indonesia offers an excellent online purchase experience as well as a single customer portal for self-servicing and managing travel policies. In just the first few months of launch, a total of 1,267 policies were sold during the launch campaign period. Various campaign activities, such as a travel insurance quiz, generated substantial engagement and reached a significant number of followers. Notably, Zurich achieved solid follower growth despite the audience's need to invest some effort in accessing information.

With a strong commitment to customer satisfaction and digital excellence, Zurich Indonesia continues to reshape the insurance landscape by offering convenient and secure digital platforms for policyholders.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at [email protected].