APAC consumers drive rise in intentional sensory food and drink formats

China, Thailand and South Korea show demand for sensory-led consumption.

Consumers across the Asia-Pacific (APAC) region are increasingly seeking foods and beverages designed with intentional sensory elements, according to Mintel’s 2026 Global Food & Drink Predictions.

About 43% of South Koreans purchased snacks for mood support, whilst 79% of Chinese sparkling drink consumers found bubble sounds relaxing, the report said.

The report highlights a Chinese soda that releases a stronger aroma through a wider-rimmed can and another Thai beverage which prints upside-down motivational messages requiring users to rotate their cans, intensifying sensory impact.

Mintel notes that sensory-driven formats align with the needs of specific consumer groups, including elderly individuals requiring softer textures, neurodiverse consumers with sensitivities to certain aromas or visuals, and GLP-1 medication users seeking satisfaction in smaller portions.

By 2030, Mintel expects sensory features beyond taste to be used more pragmatically across APAC. The report forecasts greater use of texture-rich snacks, aroma-forward packaging and smaller portion formats designed to provide emotional balance and functional benefits in everyday consumption.