Steve Rafferty
Steve Rafferty is a seasoned business professional with a distinguished 35-year career in the global IT industry. Steve joined Zoom's global executive leadership team in August 2024 as Head of EMEA, and since February 2025, he is also responsible for the APAC region. Steve's exceptional leadership skills have been instrumental in building and guiding diverse teams towards success. His ability to implement multi-channel go-to-market strategies has consistently yielded impressive results.
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Commentary
China’s leasing giants are growing up — and Asia’s banks can’t look away
Adapting to change with confidence
Why HR in Asia needs stronger culture governance, not louder transformation promises
Malaysian brands know what they want to be — their incentive structures disagree
Asia plays part in $129t global credit market pool
Rethinking the role of video infrastructure in Asian retail
Why APAC digital leaders must overhaul content amidst fractured consumer discovery
Why bigger digesters alone won't solve Asia's renewable energy challenge
Only the agile will win across ASEAN’s evolving markets
Scaling for resilience: What Asia Pacific’s bioenergy markets can learn from each other