Steve Rafferty
Steve Rafferty is a seasoned business professional with a distinguished 35-year career in the global IT industry. Steve joined Zoom's global executive leadership team in August 2024 as Head of EMEA, and since February 2025, he is also responsible for the APAC region. Steve's exceptional leadership skills have been instrumental in building and guiding diverse teams towards success. His ability to implement multi-channel go-to-market strategies has consistently yielded impressive results.
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Commentary
Only the agile will win across ASEAN’s evolving markets
Scaling for resilience: What Asia Pacific’s bioenergy markets can learn from each other
Asia is leading payments modernisation and banks can't afford to fall behind
To outsmart modern fraud, we must first know the enemy
Why Western firms keep misreading the Chinese and Korean trust architecture
Platinum cards, paper-thin compliance?
How Asian enterprises can deliver modern, data-driven HR on time and on budget
Why high turnover persists in hospitality, and what’s changing
Energy price volatility highlights structural gaps for managing FX risk in APAC
When ESG enters the Asian boardroom: What real estate and infrastructure leaders must get right