NetSuite identifies top Asian markets for next growth phase

These markets show the fastest growth among NetSuite’s 10-country Southeast Asian network.

Oracle NetSuite is prioritising the Philippines, Indonesia, and India for its next phase of growth in Southeast Asia, according to Amit Suxena, Head of Asia, speaking on the sidelines of the SuiteWorld conference in Las Vegas.

Suxena said the three countries are showing the strongest momentum for NetSuite’s business across the 10 Asian markets where it operates. “The Philippines, of course, for us, is one of our largest markets in the region. We have one of the highest market shares in the Philippines versus any of our competitors,” he said. He added that NetSuite established back-office operations in the Philippines years ago and continues to maintain significant resources there.

He described Indonesia as another market experiencing “massive growth,” noting that its wide geographic spread drives demand for cloud-based solutions. “Cloud and applications which are cloud-based, cloud-native, like NetSuite, are making that easier to happen,” he said. India was also identified as a market showing “hyper growth.”

Regulatory landscape improving

Asked about regulatory or operational barriers to scaling faster in Southeast Asia, Suxena said earlier concerns around data-hosting restrictions have eased. “Luckily, a lot of earlier regulatory compliance around not hosting data outside the country… is not really very relevant for what NetSuite’s suite of products are,” he said.

He explained that in countries such as India, where local data-hosting rules remain, NetSuite operates a data centre and plans to open more. “I don’t see a big regulatory barrier to expansion,” he added.

The key to ERP success

Suxena said executives should focus on business transactions, not just financial ledgers, when thinking about enterprise resource planning (ERP) systems. “My advice to all business leaders is to look at all the transactions which make your business successful,” he said.

He added that capturing all customer, supplier, and employee interactions in a single data source enables better insights. “In today’s world of AI, you can then go and harness this data to make sure that you’re getting the right insights across the whole business,” he said. “Stop looking at your General Ledgers when you think ERP… think all your business transactions.”