AETOS Holdings wins at Asian Experience Awards 2025 | Asian Business Review

AETOS Holdings wins at Asian Experience Awards 2025

The company was recognised for delivering extraordinary employee experience through its holistic framework, Project PULSE.

AETOS Holdings Pte Ltd clinched the Singapore Employee Experience of the Year - Safety & Security accolade at the Asian Experience Awards 2025, spotlighting its commitment to a people-first culture that drives operational excellence.

At the heart of this win is Project PULSE, a company-wide initiative aimed to energise and empower every member of its workforce, from frontline officers safeguarding borders and critical infrastructure to corporate teams enabling daily operations.

In the high-stakes security and essential services sector, AETOS officers operate in demanding environments that require not only physical readiness but also strong mental and emotional resilience. Project PULSE was created to address these needs by ensuring every employee feels valued, supported, and connected.

A holistic approach to employee experience

Anchored on the pillars of Purpose, Unity, Learning, Support, and Empowerment, Project PULSE brings together wide-ranging initiatives that reinforce belonging and growth. Officers are celebrated through recognition programmes, team-bonding events, and platforms for open dialogue. They are also encouraged to give back to society through volunteer opportunities and community outreach, deepening both personal and professional fulfilment.

Recognising employee well-being as a cornerstone of organisational success, AETOS supports its employees with access to peer well-being coaches, a 24/7 hotline, fitness initiatives, and comprehensive welfare benefits that extend to their dependents. Complementing these are ground-up wellness projects, peer mentoring, CSR initiatives, and internal campaigns that empower staff to actively take charge of their well-being.

These efforts have translated into measurable results—achieving 7.7% increase in retention within its largest business unit in 2024 and an average GAD-7 score of 2.04 in its latest mental health pulse survey, indicating minimal anxiety and strong overall well-being across its workforce.

“Operational excellence starts with taking care of our people. Our officers shoulder immense responsibilities on the frontlines every day—and that takes more than just skill. It requires resilience, strong support networks, and a deep sense of purpose to keep them going. That’s why, through Project PULSE, we’re creating an employee experience that prioritises well-being, inclusion, and growth—enabling our people to perform at their best as they protect lives and uphold national trust,” said Ms Joanne Ng, Director of People & Culture, AETOS Holdings.

The Asian Experience Awards serves as a platform that honours ingenious initiatives of creative companies. It gives the rightful recognition to those that deliver meaningful brand experiences to their stakeholders. 

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Marni Marco at [email protected].

Follow the link for more news on

Join Asian Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Solar fuels China's power surge
Meanwhile, coal power and gas power also rise amidst the hot weather.
Asian MICE Forum embraces the future as it marks its 20th year
Marking its 20th edition this year, the Asian MICE Forum kicked off on 19th September, on the 14th floor of the Taipei New Horizon Event Space in the Taiwanese capital.