Sunshine Farzan
Sunshine Farzan is a global marketing executive with a passion for helping companies build and scale their business through the integration of digital, marketing, product innovation, demand generation and PR. She has two decades of experience of building brands, enhancing customer experiences, and transforming businesses through digital innovation in Asia Pacific and North America. She currently leads Global Marketing & Communications at Tricor Group, a PE-backed professional services firm. Sunshine is a board director, an active contributor to business publications, and a certified career coach.
Contact Information:
All Posts:
Commentary
Why Western firms keep misreading the Chinese and Korean trust architecture
Platinum cards, paper-thin compliance?
How Asian enterprises can deliver modern, data-driven HR on time and on budget
Why high turnover persists in hospitality, and what’s changing
Energy price volatility highlights structural gaps for managing FX risk in APAC
When ESG enters the Asian boardroom: What real estate and infrastructure leaders must get right
Many Malaysian businesses have gone digital — but few have truly transformed
From Singapore to Southeast Asia: Thriving in innovation by knowing when to pause