Sunshine Farzan
Sunshine Farzan is a global marketing executive with a passion for helping companies build and scale their business through the integration of digital, marketing, product innovation, demand generation and PR. She has two decades of experience of building brands, enhancing customer experiences, and transforming businesses through digital innovation in Asia Pacific and North America. She currently leads Global Marketing & Communications at Tricor Group, a PE-backed professional services firm. Sunshine is a board director, an active contributor to business publications, and a certified career coach.
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Rethinking the role of video infrastructure in Asian retail
Why APAC digital leaders must overhaul content amidst fractured consumer discovery
Why bigger digesters alone won't solve Asia's renewable energy challenge
Only the agile will win across ASEAN’s evolving markets
Scaling for resilience: What Asia Pacific’s bioenergy markets can learn from each other
Asia is leading payments modernisation and banks can't afford to fall behind
‘Tokenmaxxing’ – The wrong AI race to run in Singapore
To outsmart modern fraud, we must first know the enemy
Why Western firms keep misreading the Chinese and Korean trust architecture
Platinum cards, paper-thin compliance?