WIR Group secures big win at the Asian Technology Excellence Awards 2022 with IseeAR Technology
WIR Group once again proves its expertise in providing innovative and effective digital technology products and solutions with the IseeAR technology
PT WIR ASIA Tbk (WIR Group), the leading Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) technology company in Southeast Asia that holds 5 (five) global patents for AR registered with the Patent Cooperation Treaty (PCT), has received an Indonesia Technology Excellence Award for Augmented Reality and Virtual Reality – Technology at the recently held Asian Technology Excellence Awards 2022 for its 3D display technology innovation, IseeAR.
The Asian Technology Excellence Awards is one of the most prestigious events in the Asia Pacific region and aims to recognise exceptional companies that are riding the digital disruption wave and leading the technological revolution and digital transformation journeys in their respective industries.
"This is a token of acknowledgement of WIR Group's pioneering technology innovation in the industry, as well as WIR Group's ability and expertise in providing solutions through the development of innovative and effective technology," said Michael Budi, CEO of WIR Group.
According to him, IseeAR is the result of the work by AR&Co, a WIR Group unit that provides Augmented Reality-based technology solutions to transform two-dimensional (2D) graphics into visual 3D objects in a video conference session, in order to create a unique and realistic virtual interaction.
“When the COVID-19 pandemic hit the world in early 2020, we developed IseeAR as a solution to overcome physical restrictions. As it turned out, IseeAR is able to present a realistic, impressive, and immersive virtual experience that helps in many activities that require strong visuals, such as sales, education, and various face-to-face presentations that were hampered during the pandemic,” explained Michael.
The technology is also very easy to use because it only requires a simple additional webcam available on the market, or a built-in webcam on a desktop or laptop. “With such simple supporting device, you are ready to use IseeAR on video conference platforms such as Zoom or Google Meet. This makes IseeAR a user-friendly and convenient technology, even for common users,” said Michael.
“The useability of IseeAR has also been proven by Cakap, an educational technology application developer start-up from Indonesia which focuses on a two-way online education system,” he added. Through collaboration with WIR Group, Cakap implemented IseeAR for its online Chinese language learning programme Mandarin For Kids.
The implementation was specifically targeted for children, where the technology is used to present realistic 3D virtual objects to help students better understand the lessons. IseeAR’s technology makes lessons effective and interesting, two important qualities in teaching kids.
The innovative and advanced technology of IseeAR further highlights WIR Group's ability and expertise in developing innovative and effective technologies that have been recognised around the world through a number of international awards and accolades. WIR Group has been involved and contributed to thousands of projects in over 20 countries. In creating innovations, WIR Group strives to ensure the integration of O2O (online to offline) to create sustainable impacts and benefits.
About PT WIR Asia Tbk
WIR Group is one of the pioneers in the Southeast Asian Augmented Reality (AR) technology industry that has developed solutions for numerous foreign companies by combining immersive technology such as Virtual Reality (VR) & Artificial Intelligence (AI) and holds 5 (five) global patents for AR registered with the Patent Cooperation Treaty (PCT). In one of its innovations called the Metaverse, WIR Group presents the metaverse world experience by putting forward elements of local wisdom in Indonesian culture.
As one of the metaverse software technology companies from Indonesia, WIR Group plans to introduce the Metaverse Indonesia prototype in November 2022. WIR Group has the vision to create a liveable world in the metaverse for everyone towards the Web 3.0 era.
Since 2009, WIR Group has completed thousands of projects and served clients in over 20 countries, including the US, Germany, Spain, Nigeria, Singapore, Malaysia, Thailand, the Philippines, and Myanmar. WIR Group has received multiple international acknowledgements and accolades, such as the Excellent Communications Design Apps in the 2020 German Design Award, AR Best Campaign at the Augmented World Expo’s 7th Annual Auggie Awards in 2015 and 2016 at the Silicon Valley, Innovation 40 from The New Economy London in London Stock Exchange, and Metaverse Tech Companies to Watch in 2022, according to Forbes.
The Company and its Subsidiaries (“WIR Group”) have completed numerous projects in the fields of education, publishing, and gaming. In 2015, WIR Group expanded its scope to offer media/advertising services through its technology unit, DAV, and retail trade services through MindStores. In 2019, the Company established a Minar technology unit through PT Mata Nilai Republik to develop AR geo-location-based gaming. On April 4, 2022, PT WIR Asia Tbk officially listed its shares on the Indonesian Stock Exchange under the ticker symbol WIRG.
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The Asian Technology Excellence Awards is presented by Asian Business Review. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's outstanding retail initiatives, please contact Jane Patiag at [email protected].