Ingenious brands recognised for meaningful experience initiatives at the Asian Experience Awards 2021

Over 20 companies were hailed in this inaugural programme by the Asian Business Review.

Delivering positive experiences for both customers and employees requires every company to utilise strategy and bring creativity into every initiative they roll out, as having a meaningful experience maintains loyalty and builds trust amongst all stakeholders.

Outstanding experience initiatives were recognised at the Asian Business Review’s first-ever Asian Experience Awards 2021 held digitally. The awards programme aims to recognise the ingenious initiatives of creative companies in delivering meaningful brand experiences to their stakeholders. 

The event serves as a seal of excellence for the outstanding work and efforts put into ensuring memorable and meaningful brand encounters for today’s consumers.

Amongst the esteemed judges for this year’s nominations were Guillaume Sachet, Partner, Head, Customer Practice at KPMG; Sam Lo, Partner, Asean EY Private Assurance Leader at EY; Dennis Lee, Partner at RSM Singapore; and Roger Loo, Executive Director, Head of Management Consulting Services at BDO Singapore.

Below is the list of the winning companies. Congratulations!

Asian Experience Awards 2021

AIA Singapore

• Singapore Digital Experience of the Year - Financial Services

ALIGN TECHNOLOGY

• Singapore Brand Experience of the Year - Healthcare Technology

Allianz PNB Life Insurance, Inc.

• Philippines Brand Experience of the Year - Life Insurance

AYA SOMPO Insurance

• Myanmar Customer Experience of the Year - General Insurance

BC Card

• South Korea User Experience of the Year - Payments

Certis

• Singapore Employee Experience of the Year - Business Services

China Telecom Global

• Customer Experience of the Year - Telecommunications

CIMB Bank Berhad, Singapore Branch

• Singapore Customer Experience of the Year - Banking
• Singapore Product Experience of the Year - Banking

CTBC BANK

• Taiwan Digital Experience of the Year - Banking

DirectAsia Insurance Singapore

• Singapore Distribution Experience of the Year - General Insurance

FairPrice Group

• Singapore User Experience of the Year - Retail

HSBC Philippines

• Philippines Brand Experience of the Year - Banking
• Philippines Partner Experience of the Year - Banking

Infosys 

• Australia Digital Experience of the Year - IT Services

Nanyang Technological University, Singapore

• Singapore Digital Experience of the Year - Education

NTUC Income Insurance Cooperative Limited

• Singapore Digital Experience of the Year - Life Insurance
• Singapore Product Experience of the Year - Life Insurance

OCBC Bank (Malaysia) Berhad

• Malaysia Digital Experience of the Year - Banking

Progresif Sendirian Berhad

• Brunei Employee Experience of the Year - Telecommunications

Prudential Laos

• Laos Employee Experience of the Year - Life Insurance

Lazada Indonesia

• Indonesia Digital Experience of the Year - E-Commerce
• Indonesia Product Experience of the Year - E-Commerce

SAP Customer Experience APJ

• Singapore Brand Experience of the Year - Technology

Singlife with Aviva

• Singapore Service Experience of the Year - Financial Services

Studio Messa

• Australia Brand Experience of the Year - Dining & Entertainment

Sun Life Malaysia

• Malaysia Customer Experience of the Year - Life Insurance

TDCX

• Malaysia Employee Experience of the Year - Data Center

UNITED OVERSEAS BANK (MALAYSIA) BERHAD

• Malaysia Customer Experience of the Year - Banking

United Overseas Bank

• Singapore Employee Experience of the Year - Financial Services

UOB Malaysia

• Malaysia Product Experience of the Year - Financial Services