Heng Hiap Industries Sdn Bhd triumphs in Malaysia Technology Excellence Awards 2024 | Asian Business Review

Heng Hiap Industries Sdn Bhd triumphs in Malaysia Technology Excellence Awards 2024

The firm redefines recycling processes, setting industry standards towards a more sustainable future.

Heng Hiap Industries Sdn Bhd (HHI) stood out in the Emerging Technology - Manufacturing category at the Malaysia Technology Excellence Awards 2024 with its strategic integration of mechanical and chemical recycling, lessening ocean-bound plastics with a groundbreaking digital transformation. This initiative represents a monumental leap in sustainable plastic solutions, combining innovative technology and a steadfast commitment to environmental conservation.

HHI's unique project has redefined the recycling industry by integrating mechanical and chemical recycling processes to reduce ocean-bound plastics through an impressive digital transformation. Their approach has catalysed an effective, cohesive ecosystem within a traditionally fragmented industry, signalling a significant stride towards a more sustainable future.

At the heart of HHI's innovative streak is the Ocean Bound Plastic (OBP) initiative, which converts collected OBP into high-quality, certified recycled polypropylene (rPP), verified by the Control Union under the Zero Plastic Oceans (ZPO) standard. This scalable innovation is not just a testament to HHI's capability but also showcases an integrated, traceable solution for premium plastic recycling. Launched in 2020, this initiative facilitated collaboration with KIAN Furniture to produce the award-winning Louvre chair, symbolising a deep commitment to plastic circularity.

The innovation did not stop there; in 2021, HHI partnered with the globally recognised petrochemical giant SABIC for the chemical recycling of mixed and used OBP scrap. This collaboration birthed certified circular polymers used in packaging labels, expanding the horizons of recycling capabilities.

Meanwhile, 2022 saw the launch of the SmartSkrap app, a keystone in HHI's digital transformation. This app has revolutionised the traceability of OBP and Post-Consumer Recycled (PCR) collection, fostering a collaborative ecosystem involving consumers, recyclers, schools, NGOs, and fishermen. This digital platform has significantly broadened the scope and impact of HHI's circular innovations.

HHI's efforts have led to partnerships with over 28,000 independent recyclers, setting industry standards and utilising advanced technologies such as Near Infra Red (NIR) and De-odorised Technology to transform PCR scrap into certified, traceable hygiene-grade materials. This initiative not only addresses critical industry challenges but also significantly contributes to the fight against the mismanaged leakage of PCR plastics into marine and riverine environments.

HHI's vision of traceability and sustainability is further enhanced by incorporating the Science-Based Targets initiatives (SBTi) and blockchain technology into its SmartSkrap app, providing a solid foundation for its Environmental, Social, and Governance (ESG) commitments. HHI's flexible and adaptable approach allows it to scale its initiatives effectively, ensuring long-term success in creating a sustainable recycling ecosystem.

The achievements of HHI, including the collaboration with KIAN Furniture for the Louvre chair and SABIC for chemical recycling, alongside the SmartSkrap app's development, demonstrate HHI's unwavering dedication to innovation and sustainability. These accomplishments underscore HHI's pivotal role in driving the industry towards a more sustainable future through technological advancement.

The Malaysia Technology Excellence Awards recognises exceptional companies at the forefront of technological innovation and digital transformation in Malaysia’s rapidly growing economy.

The Malaysia Technology Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at [email protected].

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