Thailand Technology Excellence Awards 2023 Winner: Thai Group Holdings
Hear from Dr. Lisa Patvivatsiri as she discusses how i-CEM represents a digital automation workflow for customer engagement management. Before its implementation, customer inquiries were manually handled, causing difficulty in tracking case statuses.
With i-CEM, they automated case management across various channels, streamlining processes like claim processing with robotic automation and seamless information integration. Over the past year, more than 500,000 transactions have been automated, significantly reducing turnaround times. Thai Group acknowledges that the success of digital transformation depends on people, emphasising the need to align them with the transformation journey by creating clarity in business direction and demonstrating the personal benefits of technology adoption.
Discover more of their award-winning achievements here.
Read Here
Advertise
Sign Up
Commentary
Why Western firms keep misreading the Chinese and Korean trust architecture
Platinum cards, paper-thin compliance?
How Asian enterprises can deliver modern, data-driven HR on time and on budget
Why high turnover persists in hospitality, and what’s changing
Energy price volatility highlights structural gaps for managing FX risk in APAC
When ESG enters the Asian boardroom: What real estate and infrastructure leaders must get right
Many Malaysian businesses have gone digital — but few have truly transformed
From Singapore to Southeast Asia: Thriving in innovation by knowing when to pause