Published:
2 years ago
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Indonesia Technology Excellence Awards 2023 Winner: PT. GTech Digital Asia
In this video, Michel Hamilton, CEO of PT. GTech Digital Asia, emphasises the importance of adopting advanced technologies such as microservices, open APIs, and ingredient cloud to create scalable solutions that engage customers and improve their interactions with clients.
He stresses the significance of data analytics in collecting and analysing customer data to enhance the shopping experience and offer targeted promotions.
Furthermore, Hamilton highlights the need for comprehensive solutions that cover commerce, loyalty, marketing automation, data analytics, and promotion programs to serve customers across all touchpoints and maintain their loyalty.
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