Clever Standard repurposes ocean waste to bike accessories

The company utilises marine waste to address environmental concerns in the biking industry.

Clever Standard is repurposing marine waste for its products, tackling ocean pollution head-on. Kurstin Graham, Consultant at Clever Standard, provides insights into the company's unique approach, emphasising its role in combating environmental degradation while ensuring affordability and functionality.

Amid the escalating crisis of ocean pollution, Clever Standard takes proactive steps to mitigate environmental impact by incorporating marine waste, such as discarded fish nets and ocean plastics, into its product materials. 

Graham said that for novice cyclists, Clever Standard offers essential tools designed to empower riders with self-sufficiency and repair skills. 

He stressed the importance of equipping cyclists with the knowledge and resources needed to address common mechanical issues on the road, fostering a culture of self-reliance and sustainability within the biking community.

In optimising product costing, Clever Standard adopts a dual focus on quality and affordability. Graham elucidates the company's commitment to sourcing durable materials while streamlining production processes to minimise costs. By prioritising cost-efficiency without compromising on product quality, Clever Standard ensures accessibility to sustainable bike accessories for cyclists of all backgrounds.