Philippines mobile market to top $5b by 2030 on 5G, data surge

Network transitions reshape subscriber mix as operators expand coverage across regions.

The Philippines’ mobile services market is projected to surpass $5b in 2030 from $4b in 2025, with a compound annual growth rate (CAGR) of 4.6%, driven by mobile data services, GlobalData said.

Mobile voice revenue is expected to fall at a CAGR of 9.7% over the same period, reflecting lower mobile voice average revenue per user.

Mobile data revenue will rise at a CAGR of 6% between 2025 and 2030, linked to higher adoption of 5G services and growth in mobile data consumption.

Average monthly mobile data usage is expected to increase to 15.3 GB in 2030 from 8.9 gigabytes (GB) in 2025, driven by video consumption and mobile gaming.

Penetration levels of 5G are expected to reach 77% of total mobile subscriptions by 2030, whilst 4G will remain the leading mobile technology by 2028.

Subscriptions for 5G are expected to overtake 4G and account for 61% of total subscriptions in 2030.

Globe Telecom expanded 5G coverage in May 2025 to 97.9% of cities in Mindanao and Visayas and 98.7% of Metro Manila. In March 2026, the company expanded coverage across 18 municipalities in Tarlac province.

GlobalData said Globe Telecom led the mobile services market by subscriptions in 2025 and will remain the market leader through 2030, followed by PLDT.

Dito Telecommunity also plans to increase market share through network expansion and bundled plans.

Kantipudi Pradeepthi, Telecom Analyst at GlobalData, said operators must balance 5G expansion with network quality, pricing pressure, and device affordability to support migration to higher-speed networks.