What insurance brands do Singapore’s wealthy trust most? | Asian Business Review
, Singapore
/Lily Banse from Unsplash

What insurance brands do Singapore’s wealthy trust most?

AIA and Prudential were ranked 2nd and 3rd most trusted brands.

Singapore’s high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals are expected to continue placing their trust in HSBC Life, AIA, and Prudential as the most reliable insurance providers in 2025, according to Agility Research & Strategy’s latest WealthLens survey.

The study, which tracks the preferences of Singapore’s wealthiest, shows that HSBC Life leads the insurance sector with a score of 83, underscoring its strength in high-value policies and integrated wealth solutions. 

AIA follows with 69 points, supported by its wide product range and established reputation, whilst Prudential ranks third at 66, reflecting its long-standing brand presence amongst affluent clients.

Agility noted that the outlook for these brands is shaped by rising demand for holistic wealth and protection solutions, as well as the growing importance of trust and stability in insurance relationships. 

The WealthLens study also found that brand perception amongst affluent consumers is driven by salience, customer experience, and long-term relevance. 

This means continued pressure on insurers to adapt their offerings to the evolving needs of both Next Gen wealth holders and legacy-driven clients.
 

Follow the link s for more news on

Join Asian Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!