Dr. Masri Abdul Lasi
Dr. Masri Abdul Lasi is a Senior Lecturer in Marketing at Universiti Teknologi MARA (UiTM), Cawangan Terengganu, Kampus Dungun. He specializes in digital marketing, marketing technology, artificial intelligence in business, consumer behaviour, and branding strategies.
With experience in academia, consultancy, and professional training, he actively shares insights on education, digital transformation, and marketing through public talks, media appearances, and academic writing. Dr. Masri is also passionate about developing students’ professional skills, personal branding, and industry readiness in today’s digital era.
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Commentary
Why APAC digital leaders must overhaul content amidst fractured consumer discovery
Why bigger digesters alone won't solve Asia's renewable energy challenge
Only the agile will win across ASEAN’s evolving markets
Scaling for resilience: What Asia Pacific’s bioenergy markets can learn from each other
Asia is leading payments modernisation and banks can't afford to fall behind
To outsmart modern fraud, we must first know the enemy
Why Western firms keep misreading the Chinese and Korean trust architecture
Platinum cards, paper-thin compliance?
How Asian enterprises can deliver modern, data-driven HR on time and on budget
Why high turnover persists in hospitality, and what’s changing