Dr. Masri Abdul Lasi
Dr. Masri Abdul Lasi is a Senior Lecturer in Marketing at Universiti Teknologi MARA (UiTM), Cawangan Terengganu, Kampus Dungun. He specializes in digital marketing, marketing technology, artificial intelligence in business, consumer behaviour, and branding strategies.
With experience in academia, consultancy, and professional training, he actively shares insights on education, digital transformation, and marketing through public talks, media appearances, and academic writing. Dr. Masri is also passionate about developing students’ professional skills, personal branding, and industry readiness in today’s digital era.
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Commentary
Why Western firms keep misreading the Chinese and Korean trust architecture
Platinum cards, paper-thin compliance?
How Asian enterprises can deliver modern, data-driven HR on time and on budget
Why high turnover persists in hospitality, and what’s changing
Energy price volatility highlights structural gaps for managing FX risk in APAC
When ESG enters the Asian boardroom: What real estate and infrastructure leaders must get right
Many Malaysian businesses have gone digital — but few have truly transformed
From Singapore to Southeast Asia: Thriving in innovation by knowing when to pause