Gadi Sznajder
Gadi Sznajder is a cross-cultural business strategist and founder of GS Consultancy, with more than 20 years of frontline experience working across Japan, China, and South Korea.
Over the course of his career, he has led business development, sales, and market-entry activity across multiple industries, including mobility, technology, and international partnerships.
His work focuses on the human and cultural dynamics that shape commercial outcomes in Asia, particularly where Western and East Asian approaches to trust, decision-making, and relationship-building diverge.
He is the author of The Asia Code: A Million-Dollar Handshake: How to Build Relationships That Win in Asia
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Commentary
Why APAC digital leaders must overhaul content amidst fractured consumer discovery
Why bigger digesters alone won't solve Asia's renewable energy challenge
Only the agile will win across ASEAN’s evolving markets
Scaling for resilience: What Asia Pacific’s bioenergy markets can learn from each other
Asia is leading payments modernisation and banks can't afford to fall behind
To outsmart modern fraud, we must first know the enemy
Why Western firms keep misreading the Chinese and Korean trust architecture
Platinum cards, paper-thin compliance?
How Asian enterprises can deliver modern, data-driven HR on time and on budget
Why high turnover persists in hospitality, and what’s changing