Gadi Sznajder
Gadi Sznajder is a cross-cultural business strategist and founder of GS Consultancy, with more than 20 years of frontline experience working across Japan, China, and South Korea.
Over the course of his career, he has led business development, sales, and market-entry activity across multiple industries, including mobility, technology, and international partnerships.
His work focuses on the human and cultural dynamics that shape commercial outcomes in Asia, particularly where Western and East Asian approaches to trust, decision-making, and relationship-building diverge.
He is the author of The Asia Code: A Million-Dollar Handshake: How to Build Relationships That Win in Asia
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Commentary
Why Western firms keep misreading the Chinese and Korean trust architecture
Platinum cards, paper-thin compliance?
How Asian enterprises can deliver modern, data-driven HR on time and on budget
Why high turnover persists in hospitality, and what’s changing
Energy price volatility highlights structural gaps for managing FX risk in APAC
When ESG enters the Asian boardroom: What real estate and infrastructure leaders must get right
Many Malaysian businesses have gone digital — but few have truly transformed
From Singapore to Southeast Asia: Thriving in innovation by knowing when to pause