Online shopping boom drives Malaysia e-commerce growth momentum

Major sales events boost online transactions.

Malaysia’s e-commerce market is projected to grow 9.4% to $37.8b (MYR161.8b) in 2026, driven by strong online shopping demand and improved digital infrastructure, according to GlobalData.

The market is estimated to have grown 13.4% in 2025 to $34.6 b(MYR147.9b).

Major online shopping events such as Black Friday, Cyber Monday, and Singles’ Day, along with platform-led promotional campaigns, have played a key role in boosting transaction volumes.

“Malaysia is one of the fastest-growing ecommerce markets in Southeast Asia,” said Kartik Challa, Senior Banking and Payments Analyst at GlobalData. “This is attributed to the government initiatives, improved digital infrastructure, and a growing consumer preference for online shopping.”

Government initiatives like the National E-Commerce Strategic Roadmap (NESR) have accelerated adoption, with about 2.43 million SMEs going online between 2016 and 2024.

Companies such as EasyStore Malaysia are expanding SME access to digital tools. In March 2025, it partnered with Alliance Bank, Ninja Van, and SUNMI to support over 1,000 SMEs.

Buy Now, Pay Later (BNPL) usage is also rising, with 7.5 million users recorded as of H2 2025.
The market is forecast to reach ($51.5 b MYR220.3b) by 2030.