AEON Credit Service (M) Berhad takes home win at Malaysia National Business Awards 2026

It has launched a multi-pronged strategy to deepen community engagement and cement brand authority.

Financial services company AEON Credit Service (M) Berhad (“AEON Credit”) won the Initiative Award - Financial Services category at the Malaysia National Business Awards 2026 for successfully adopting a multi-pronged strategy to strengthen its leadership in Malaysia’s two-wheeler financing market and deepen engagement with the rider community.

Leveraging over two decades of experience that has empowered more than two million riders, AEON Credit has addressed the industry pain point of lengthy, impersonal approvals by launching the digital-first #TerusOnz initiative. It has also redefined market standards by delivering motorcycle financing pre-approval in just five minutes — a breakthrough that has reshaped rider expectations and reinforced trust.

This renewed confidence translated into tangible results, with motorcycle financing growing approximately 17% year-on-year FYE2026.
 

Expanding beyond financing, the company has also introduced the AEON Biker Visa Cards, Malaysia’s first biker-focused credit cards rewarding motorcycle-related spending with up to 8% cashback, petrol and insurance savings, travel insurance coverage, up to eight complimentary Plaza Premium lounge accesses, and exclusive invitations to biker events and races.

The Journey Together brand film has further humanised the company, positioning it as an empathetic partner in riders’ “Moments that Matter.” Committed to safety and well-being, AEON Credit has collaborated with the Malaysian Motorcycle & Scooter Dealers Association and motorcycle manufacturers to run nationwide road safety campaigns, particularly during festive periods.

The campaign includes educational programmes on maintenance, speed adherence, and defensive riding, along with safety riding courses, test rides, helmet exchange programmes, and free motorcycle inspections.

At the same time, AEON Credit has also strengthened its credibility and presence within Malaysia’s rider community through strategic motorsport partnerships with the Motorsports Association of Malaysia (MAM) and the Sepang International Circuit (SIC). Acting as a prominent partner for MotoGP Malaysia, title sponsor of the Malaysia Superbike Championship, it has engaged the community via on-ground activations, digital storytelling, and co-branded experiences.

Beyond sponsorship, the company has invested in local talent by supporting the Moto3 wildcard debut of Hakim Danish Ramli with a RM1m contribution through the AEON Credit SIC Racing Team, demonstrating commitment to nurturing Malaysian motorsports and forging strong emotional connections with riders.
 

These initiatives have contributed to high-value segment growth, with Superbike financing rising 73% year-on-year FYE2026 and receivables increasing 51%  to RM1.6b, aligning with AEON Credit’s focus on the M40 segment and improved asset quality.

“AEON Credit has successfully evolved from a financier to the definitive ecosystem architect, fueling ambitions and shaping the future of Malaysia’s riding community. We have not just led the market; we have transformed it by bringing finance closer to everyone and forging lifelong loyalty,” the company said.

The Malaysia National Business Awards is designed to celebrate and honour outstanding homegrown, local businesses in Malaysia. The awards programme serves as a tribute to the remarkable contributions of Malaysian firms to the nation's dynamic business landscape.

The Malaysia National Business Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila (+65) 3158 1386 or [email protected].