Kaspersky bags Singapore Product Experience of the Year - IT Services at Asian Experience Awards 2025

Kaspersky has been safeguarding consumers from cyberthreats with award-winning solutions since 1997.

Kaspersky’s all-in-one security suite, Kaspersky Premium, was recognised at the Asian Experience Awards 2025 for its ability to meet the rising demand for comprehensive digital protection.

Offering real-time, 24/7, multilayered security that safeguards users' privacy, identity, and devices in one package, Kaspersky Premium addresses the growing risks of identity theft, data loss, and financial fraud brought by generative AI and rapid digitalisation. 

Kaspersky Premium was designed for complete protection that simplifies digital defence. It features real-time antivirus, online payment protection, anti-hacking tools, and performance optimisation.

Advanced essential features like unlimited high-speed VPN for private and secure browsing; data leak checker to alert users if their personal data is compromised; professional virus removal services; identity theft check to monitor account breaches linked to the user’s phone number; identity protection wallet to store sensitive documents securely in encrypted form; and a smart home monitor that tracks Wi-Fi activity and alerts users when new devices connect, are included premium benefits.

This consolidated solution eliminates the need for multiple standalone apps and for consumers, that means enhanced protection, greater convenience, and cost savings.

Kaspersky’s commitment to excellence is backed by rigorous testing. In 2024, the company’s products were tested 95 times by independent labs and achieved first place in 91 instances. It also finished in the Top 3 in 92 cases, its best performance in the industry for the 12th consecutive year.

Moreover, Kaspersky Premium stood out in a 2024 Anti-Phishing Test by AV-Comparatives. It detected 93% of active phishing URLs and registered zero false alarms, showcasing its ability to protect against sophisticated scams targeting credentials and personal data.

Kaspersky Premium continues to evolve to remain efficient in combatting threats. With regular updates and enhancements, it is built to stay agile, adaptive, and ahead of cybercriminals.

The Asian Experience Awards serves as a platform that honours ingenious initiatives of creative companies. It gives the rightful recognition to those that deliver meaningful brand experiences to their stakeholders. 

"We’re delighted that our flagship product, Kaspersky Premium, has been recognised as Product Experience of the Year. This award reflects the trust our over 400 million global customers place in us and the dedication of our teams who work every day to deliver innovative cyber safety solutions. Seeing our growth momentum in Singapore validated by this award is a proud moment for us."

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Marni Marco at [email protected].