Credit Libanais Bank bags Middle East National Business Awards 2025 win for virtual bank launch

It has launched Wink Neo as a secure digital bank serving both individuals and companies with seamless, integrated transactions.

Banking company Credit Libanais took home the Banking - Lebanon category win in the highly sought-after Middle East National Business Awards 2025 for the successful launch of its virtual bank Wink Neo to address the country’s deepening financial crisis and support its transition toward a digital economy.

Launched as both a mobile wallet and a fintech infrastructure, Wink Neo enables the way individuals and businesses manage their finances. Built on a completely different foundation, it goes beyond the traditional digital front to introduce a new model of financial services.

Wink Neo is a real Neobank: a standalone financial ecosystem with its own architecture, product suite, and service logic. Designed to operate independently, it offers modular and purpose-built solutions that together form a new-generation financial institution. From onboarding to analytics, the back office dashboard provides full visibility and operational control, supporting administrators and service providers in streamlining workflows and improving performance.

It serves as a powerful technology enabler for fintechs, banks, and other institutions, extending its impact far beyond that of a conventional digital bank.

At the same time, it offers a flexible white-label infrastructure that empowers partners to build their own branded digital wallet solutions. With modular architecture and easy application programming interface integrations, businesses can customise features, user interfaces, and functionalities to meet their unique market needs.

This infrastructure-as-a-service model accelerates time-to-market and reduces development costs whilst maintaining enterprise-level scalability and security.

“Wink Neo has introduced a new way for individuals and institutions to regain control over their finances. It bridges the gap between traditional banking and modern financial access, unlocking digital financial services for everyone. Wink Neo evolves from a wallet to a platform for economic resilience,” Randa Bdeir, the founder of Wink Neo, said.

Bdeir added: “Wink Neo creates a unified experience for users, simplifying their financial journey, eliminating the need for multiple platforms, and ultimately driving higher adoption rates.” This mobile wallet’s development comes amidst Lebanon’s economic breakdowns, needing a new model that delivers instant, transparent, and trustworthy digital financial solutions outside traditional structures.

Middle East National Business Awards honours remarkable initiatives and projects of locally established companies across diverse industries in the Middle East region, celebrating their contributions to their respective markets.
Wink Neo’s recognition as Lebanon’s top digital bank for 2025 underscores its pioneering role in creating a new model of banking—one that is inclusive, adaptive, and future-ready. 

It’s not than just an app, it’s a movement. Delivered in a wink.

The Middle East National Business Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in your organisation's growth, please contact Danica Avila at [email protected].