Redefining workplace culture with purpose: AIA Philippines honoured at the Asian Management Excellence Awards 2025

Its holistic, people-first workplace culture is rooted in care, collaboration, and purpose.

AIA Philippines' dedication to creating a cooperative, empowering, and well-being-focussed workplace culture earned it the Health and Wellness Initiative of the Year - Life Insurance award at the Asian Management Excellence Awards 2025.

Embedding well-being into the employee experience

Being a top life insurer, AIA Philippines is aware that fostering a cohesive and mission-driven culture is crucial to sustained success. Supporting the physical, mental, emotional, social, and financial well-being of its employees is the foundation of its holistic well-being framework, which is ingrained at all organisational levels.

Ellen Imasa, Chief Human Resources Officer at AIA Philippines, says, “This recognition is a testament to our steadfast dedication to creating a healthier, more supportive workplace. Our success as an organisation is not solely measured in terms of our business performance but in living our purpose, to help Filipinos live Healthier, Longer, Better Lives, and this starts with our employees.”

This integrated approach ensures that every employee, regardless of role or tenure, has access to initiatives that enhance their overall well-being. From creating inclusive spaces and prioritising mental health to promoting financial literacy and healthy lifestyles, AIA Philippines fosters an environment where people feel supported, valued, and empowered to thrive.

Developing potential at every stage

By promoting professional development via an all-encompassing capability-building framework, AIA Philippines goes above and beyond wellness. Opportunities for learning and growth are intended to support staff members at every stage of their careers, from onboarding to leadership, whilst addressing changing business needs. 

The company consistently makes investments in cross-functional development, leadership preparedness, and future-focussed skills to enable staff to confidently handle change and make significant contributions to common objectives.

A culture of care, collaboration, and purpose

AIA Philippines has developed a culture based on psychological safety, inclusivity, and purposeful performance by integrating growth and well-being into the work experience. Stronger engagement, better retention, and increased productivity throughout the company have all resulted from this people-first strategy. Winning the Health and Wellness Initiative of the Year award is a testament to AIA Philippines' commitment to creating an environment where workers feel and perform at their highest level, which supports the organisation's goal of assisting people in leading longer, healthier lives. AIA Philippines is still dedicated to giving Filipinos the tools they need to live better, longer, and healthier lives as #OneAIAPH.

The Asian Management Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's employee engagements and management initiatives, please contact Jane Patiag at [email protected].