Asian Experience Awards 2022 Winner: FrieslandCampina Vietnam

FrieslandCampina Vietnam took home the Vietnam Customer Experience of the Year - Food & Beverage trophy at the Asian Experience Awards 2022.

Hear from Truong Huynh Diem Chi, Specialised Nutrition Director at FrieslandCampina Vietnam, as she explains their winning project, Friso Mum Club (FMC), which aims to support Vietnamese mothers by offering personalised advice and exclusive offers for maternal nutrition and care. Aside from that, she also expounds on the trends and challenges surrounding infant and toddler nutrition. She shares the importance of product transparency and how customers can easily understand the nutritional knowledge of a product by scanning a QR code.

Learn more about them: https://asianbusinessreview.com/co-written-partner/event-news/frieslandcampina-vietnams-friso-mum-club-brings-home-vietnam-customer-experience-year-food-beverage-asian

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