Time on shopping apps to reach 26.6 billion hours due to holidays | Asian Business Review
, Singapore
532 views

Time on shopping apps to reach 26.6 billion hours due to holidays

Data.ai’s figures also showed that this is a 6% increase compared to the past quarter.

Time spent in shopping apps is seen to reach 26.6 billion hours on Android devices in the fourth quarter (Q4) of 2023, a 6% jump from the previous quarter, according to data.ai. 

In 2022, data.ai saw a small decline in shopping holiday season online as consumers started to flock to brick-and-mortar stores, with the pandemic easing.

“We expect a bit of a bounce back from this year as consumers continue to turn to their phones more than ever before,” said data.ai.

Downloads are expected to increase by nearly 25% to 75.9 million monthly across November and December, 8 million per month more than in the holiday season in 2022. 

In Asian markets, such as Singapore, shopping app downloads have continued to increase across iOS and Google Play. 

data.ai sees that downloads in Singapore for Q4 will go up 23.2% quarter-over-quarter, bringing the download numbers to 1.17 million.
 

Join Asian Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Embracing technology and personalisation drives e-commerce in Indonesia
3 retail executives compare notes on rapid tech-driven growth of e-commerce at Retail Asia Forum.
Embracing hyperlocal retailing in Indonesia
Retail Asia Forum in Jakarta delved on the complexities of implementing hyperlocal retail strategies in a country as diverse as Indonesia.
PT ABC President Indonesia touts retail with personalised digital campaign
COO Dwi Hatmadji showcases successful Gen Z and millennial engagement strategy at Retail Asia Forum 2024