TCL Electronics wins prestigious Middle East International Business Award 2024 for revolutionary 115” X955 Max TV

TCL’s groundbreaking TV offering features advanced QD-Mini LED technology, 4K resolution, and an astonishing peak brightness of 5,000 nits

TCL Electronics, a global leader in consumer electronics, has proudly secured the coveted Middle East International Business Award 2024 in the Television category for its trailblazing TCL 115” X955 Max, the world’s largest QD-Mini LED TV. This recognition underscores TCL’s relentless pursuit of innovation, pushing the limits of display technology and redefining the home entertainment experience.

Unmatched viewing experience

The TCL 115” X955 Max transforms any space into an immersive, high-end home theatre with its monumental 115-inch screen. Boasting QD-Mini LED technology with a peak brightness of 5,000 nits and over 20,000 local dimming zones, the X955 Max delivers unparalleled visual precision and realism. Its extensive zoning allows for pixel-level light control, ensuring breathtaking contrast, depth, and vibrant colour accuracy across every scene. Whether for movies or live sports, viewers are treated to an unrivalled viewing experience with lifelike details and stunning clarity, thanks to advanced Quantum Dot technology.

Advanced performance & immersive audio for gaming and entertainment

Designed to cater to the most demanding entertainment needs, the TCL 115” X955 Max supports a 144Hz refresh rate, making it perfect for fast-paced gaming and action-packed sequences. Coupled with the power of the ONKYO 6.2.2 surround sound system, this TV offers a dynamic and immersive audio experience that transports users directly into the heart of the action, whether they’re gaming or enjoying cinematic content.

Smart Integration and Seamless Connectivity

Beyond delivering superior visuals and sound, the 115” X955 Max integrates seamlessly with smart home ecosystems. Equipped with Google TV and Hey Google compatibility, users can control their entertainment and IoT-connected devices with simple voice commands, making it a powerful hub for any smart home setup.

Sleek design for modern spaces

Despite its commanding size, the TCL 115” X955 Max is thoughtfully designed with sleek, modern aesthetics that blend seamlessly into contemporary living spaces. The ultra-slim profile and use of premium materials make it a stylish centrepiece in any home without compromising on performance.

"By integrating cutting-edge display technology with a focus on user-centric design, the TCL 115” X955 Max sets a new benchmark for home theatre experiences. It’s a product that truly embodies TCL’s commitment to innovation and excellence, making it a worthy contender for the industry's top honours," commented Ms Sunny Yang, General Manager of TCL Middle East & Africa Business Group.

The Middle East International Business Awards celebrates the contributions of exceptional global companies to the Middle East's economic growth and community development. This award is a testament to TCL’s continuous efforts to deliver world-class innovation, enhancing lives through premium technology.

The Middle East International Business Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding contributions in your organisation's growth, please contact Danica Avila at [email protected].