RAKBANK’s Skiply wins at the Middle East National Business Awards 2023

The game-changing platform is revolutionising the banking sector by offering a user-centric, human-touch approach to digital transactions.

RAKBANK has secured top honours at the Middle East National Business Awards 2023 in the Banking category. The award recognises RAKBANK's outstanding contribution through its innovative platform, Skiply, and its commitment to revolutionising digital transactions with a human touch.

At the heart of RAKBANK's triumph lies the vision to revolutionise digital transactions with a human touch. The journey began with the launch of Skiply, a groundbreaking product aimed at streamlining fee collection processes for educational institutions. Recognising the challenges faced by the education sector during the COVID-19 pandemic, RAKBANK saw an opportunity to support schools in transitioning towards digital fee collection, eliminating the need for physical queues and minimising potential errors.

Skiply is a user-friendly platform that has transformed the way over 150,000 users manage their family educational institution payments and activities. This cutting-edge platform stands as a testament to RAKBANK's dedication to seamless digital solutions that prioritise user convenience and security.

Skiply not only addressed the needs of educational institutions but also empowered individual consumers. By offering a convenient and hassle-free payment solution through digital channels, it allowed users to complete transactions with ease, avoiding the inconvenience of waiting in long queues.

RAKBANK's approach with Skiply goes beyond mere digitisation. The company firmly believes in maintaining a human touch in an increasingly digital world. Skiply embodies this philosophy by seamlessly blending cutting-edge digital capabilities with a focus on enhancing human experiences. It offers users an intuitive interface that combines convenience with empathy, ensuring a smooth transition to digital platforms.

One of the standout features of Skiply is its flexibility in providing users with the option of flexible instalment plans. Understanding the financial needs of its users, RAKBANK aims to support their financial planning by offering a payment structure that aligns with their capabilities.

Skiply distinguishes itself from competitors in several ways, offering a range of unique selling points that set it apart in the market. Firstly, Skiply is an in-house mobile application managed and developed by RAKBANK. This ensures adherence to the highest banking industry standards and compliance with UAE Central Bank regulations, providing users with an added layer of trust and reliability.

Secondly, Skiply offers unique Enterprise Resource Planning (ERP) integrations with over four vendors across the UAE, allowing seamless integration with various ERP systems based on client requirements. This high level of compatibility sets Skiply apart from competitors.

In addition to these features, Skiply follows a personalised approach through its WAVE initiatives, assigning dedicated portfolio managers to schools and educational institutions. This personalised service fosters strong client relationships and ensures their unique needs are met.

Moreover, Skiply's collaboration with a reputable visa service centre facilitates visa applications for students studying outside of the UAE, simplifying their educational journey. Furthermore, Skiply extends its capabilities beyond payments, offering users a range of financial services to enhance their overall experience.

RAKBANK's Skiply has made a significant mark in the Banking sector by revolutionising digital transactions with a human touch. Its user-friendly approach, flexibility, and unique features have set it apart as a preferred choice for digital banking. RAKBANK's win at the Middle East National Business Awards 2023 is a testament to its commitment to innovation and user-centric solutions.

The Middle East National Business Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's outstanding contributions in your organisation's growth, please contact Danica Avila at [email protected].